Exploring the influence of hybrid product–service offerings on firm internationalization strategies: an international perspective
Yipeng Liu,
Oscar F. Bustinza,
Ferran Vendrell-Herrero
et al.
Abstract:PurposeThis paper aims to deepen the understanding of the interconnection between hybrid product–service offerings and firms' internationalization strategies, focusing on market entry, export performance and subsidiary strategy development.Design/methodology/approachThe approach involves reviewing and summarizing the existing body of research in the area. This is complemented by the analysis of the 10 published papers in the current issue.FindingsThe authors proposed a value-chain synergetic approach that ensu… Show more
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