Exploring the Influence Between Electronic Word-Of-Mouth, Advertising, Social Media Convenience, And Benefits on The Choice of Civil Engineering Study Program

Abstract

This study aims to provide insight into the influence of electronic word of mouth, advertising, convenience and benefits of social media, on the decision to choose a civil engineering study program at Krisnadwipayana University. This study used a survey with survey participants from the civil Engineering study program of the Faculty of Engineering, Krisnadwipayana University specializing in civil engineering. The results show that electronic word of mouth, advertising, convenience and benefits of social media have a positive effect on students' decision to choose to study in the civil engineering department. The findings will contribute to the development of effective educational strategies in Indonesia. Keywords: Decision making, electronic word of mouth, advertising, convenience, and benefits of social media