Exploring the Impact of Trust on Customer Loyalty in the Telecommunication Industry
Suyono Saputra,
Yulfiswandi Yulfiswandi
Abstract:This study explores the impact of brand experience, service quality, customer satisfaction, and trust on customer loyalty within the mobile telecommunications sector in Batam City. The participants of this research were residents of Batam who utilized cellular telecommunications services. Data was collected through an online questionnaire via Google Forms, targeting 300 respondents who were customers of mobile telecommunications services. The data analysis revealed several key findings: 1. A significant positi… Show more
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