“…They believe that "CPFR addresses collaborations among manufacturers and retailers in general, while our focus is on collaborative planning issues among arbitrary business partners" (Kilger et al, 2008, p. 271). In order to find the main enablers to launch Ghosh and Fedorowicz (2008), Du et al (2009), Kim and Mahoney (2010), Lehoux et al (2013), Yao et al (2013), Thomassen et al (2013) Case study Schenck (1998), Frantz (1999), de Paula et al (2004), Fliedner (2003, Seifert (2003), Andraski and Haedicke (2003), Simatupang and Sridharan (2005) Kamalapur (2013), Kazemi and Zhang (2013), Kamalapur et al (2013)…”