Exploring the Impact of Device System Quality on Mobile Shopping Adoption among University Students: Symmetrical and Asymmetrical Approaches
Cousté Philippe Emmanuel,
Su Qin,
Syed Far Abid Hossain
et al.
Abstract:Mobile shopping (m-shopping) adoption has been significantly touted in the contemporary era; however, the adoption of m-shopping is still under shadow in many developing countries. The aim of this study is to discover the impact of device system quality on m-shopping adoption among university students with the support of UTAUT and UTAUT2 theories. The study employed PLS-SEM (symmetric) and fsQCA (asymmetric) analysis simultaneously using survey data from 530 respondents who are primarily university students. P… Show more
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