“…Previous research has examined the effects of various antecedents of RC in the context of the business-to-business (B2B) financial services industry (Theron et al, 2008), supply chain management (Abdullah and Musa, 2014), social media (Ma and Chan, 2014), information technology services (Park et al, 2012), and ebanking (Sanchez-Franco, 2009). The majority of these studies are quantitative in nature and were conducted in a single country context (Hanafizadeh et al, 2014;Akturan and Tezcan, 2012;Zhou, 2012).…”