Exploring the Impact of Advertising on Consumer Purchasing Behavior

Abstract

With the globalization of the economy, many companies have developed products that are closely related to people's lives, such as intelligent cleaning technologies such as sweeping robots, dishwashers, high-tech phones such as the new Huawei Mate60 Pro, and the Apple 15 series, which is coming on the shelves. These various kinds of technology products are also essential for people, but through what marketing means are these products used to attract consumers' attention? This leads to the advertising strategies of different companies for products. Some of these advertisements can successfully attract consumers to buy, while some will make consumers more distant from the products. The different effects brought by these advertisements are still worth exploring. Exploring the impact of advertising on consumers 'purchasing behavior helps companies to understand consumers' demands for different products better, to help companies sell products better, increase sales volume. In addition, exploring the impact of advertising on consumer behavior can also help consumers better understand the means of advertising influence of different companies, help consumers choose their favorite products, and improve users' life experiences.