Journal of Quality Assurance in Hospitality & Tourism
 2024
DOI: 10.1080/1528008x.2024.2390493
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Exploring the Formation of Behavioral Intention Toward Rural Tourism via Sensory Experience and Memorable Tourism Experiences, a Case Study in Henan, China

Wang Zhenbin,
Sridar Ramachandran,
Mayling Siow
et al.
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