Abstract:To understand these issues and the factors that contribute to customer satisfaction in online shopping, this study employed a quantitative research approach and collected data through a survey of customers in Pakistan. The sample size was drawn using Stata 13 software and a simple random sampling technique was used to select participants. The study found that purchasing process convenience, web quality, and customer service all have a significant impact on customer satisfaction in online shopping in Pakistan. … Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.