2014
DOI: 10.4135/9781526437730
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Exploring the Factors Affecting Popularity in Social Media: A Case Study of Football Bowl Subdivision Head Coaches

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Cited by 9 publications
(18 citation statements)
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“…24,25 This difference might be explained by the recent advancement of the internet and gained popularity on social media. 26 Further, most of the training programmes were cancelled due to the outbreak and the government initiated a lockdown of the entire nation to decrease the spread of infection. 27 Social media may not provide in-depth or diseases too.…”
Section: Original Articlementioning
confidence: 99%
“…24,25 This difference might be explained by the recent advancement of the internet and gained popularity on social media. 26 Further, most of the training programmes were cancelled due to the outbreak and the government initiated a lockdown of the entire nation to decrease the spread of infection. 27 Social media may not provide in-depth or diseases too.…”
Section: Original Articlementioning
confidence: 99%
“…Brown & Billings, 2013). Most intercollegiate athletic departments also use social media to keep fans apprised of information, promote sports teams, and engage in marketing campaigns (Blaszka, Cianfrone, & Walsh, 2018;Jensen, Ervin, & Dittmore, 2014). These reciprocal activities amplify the growth and significance that social media affords fans to consume college athletics (Bowman & Cranmer, 2014).…”
mentioning
confidence: 99%
“…His content analysis of 1,775 tweets by 25 athletes and interviews suggests that the athletes used Twitter to demonstrate community support through social media. Jensen et al (2014) performed a study which questioned the ultimate extent of social media's reach and popularity within sport. Their results showed that long-term success (program's prestige) indicated by facets such as tradition, overall on-field success, and current demand for the program are most influential factors for Football Bowl Subdivision head football coach popularity on Twitter.…”
Section: Athletes' Self Presentation On Twittermentioning
confidence: 99%