Exploring the Environmental Practices in Hospitality through Booking Websites and Online Tourist Reviews

Foriş, Diana; Crihălmean, Natalia; Foriş, Tiberiu

doi:10.3390/su122410282

Cited by 20 publications

(10 citation statements)

References 47 publications

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“…The most highly challenging barrier to effective implementation of green practices was high maintenance costs (CV = 22.1). This is in agreement with the findings of Foris et al (2020) who stated that implementing environmentally sustainable practices brings new challenges like associated costs, although some new opportunities emerge. Dwivedi et al (2022) and Yusuf et al (2020) reported that one of the bottlenecks for effective implementation of green practices is high costs involved.…”

Section: Benefits Obtained By the Five-star Hoteliers As A Results Im...supporting

confidence: 92%

Green practices implementation for environmental sustainability by five-star hotels in Kampala, Uganda

Barakagira

Paapa

2023

Environ Dev Sustain

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Hotels operate continuously and are known to be one of the contributors of global pollution. Strategies like adoption of green practices would be a remedy to mitigate pollution and their effects for environmental sustainability. This study focused on green practice's implementation by the five-star hotels in Kampala district, Uganda. Specifically, it explored the benefits achieved and effects encountered by the management of the hotels as a result of implementing green practices. A questionnaire survey and interviews were employed to collect the required data from the employees of the five-star hotels. Energy conservation, waste management, and environmental purchasing with their respective coefficient of variances of 12.6, 14.5 and 17.2 were some of the green practices implemented by the hotels. Green practice's adoption by the five-star hotels culminated into increased profits, competitive advantage, saved on the costs of the materials used and retained some customers. The study recommends that there should be continuous awareness and strengthening of training of the employees about green practices' implementation, together with government involvement in all matters concerning enforcement of green practices. In addition, the article suggests managerial implications and opportunities for future research.

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Section: Benefits Obtained By the Five-star Hoteliers As A Results Im...supporting

confidence: 92%

Green practices implementation for environmental sustainability by five-star hotels in Kampala, Uganda

Barakagira

Paapa

2023

Environ Dev Sustain

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“…The obtained results reveal that customer concerns about the environment and responsible consumption are a reality [4,28]. Hotel chains must not only develop actions and strategies aimed at preserving the environment but also must convert it into a corporate value.…”

Section: Discussionmentioning

confidence: 93%

“…The results showed that the relationship between the green image, satisfaction, trust, and behavioral intention in Generation Y are more significant than in the rest of the segments. Moreover, Foris et al [28] analyzed the environmental practices that hotels carry out on booking websites and how customers perceive them. The results indicated that the hotel sector needs to provide more information on environmental practices and better use different communication tools [19].…”

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confidence: 99%

The Green Image in the Spanish Hotel Sector: Analysis of Its Consequences from a Relational Perspective

2021

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The main objective of this research is to propose a hierarchy of effects model to study three antecedents of green brand image, such as trust, satisfaction and loyalty, and to examine the relationships between these variables. In this context, we investigated how these variables have been applied in the Spanish hotel management strategies for influencing consumer attitude and behavior. To test the proposed model empirically, personal surveys of 732 hotel customers were conducted in five Spanish cities using a structured questionnaire. A structural equations model was developed to test the research hypothesis. The main results indicate positive relationships between the green image and loyalty, the green image and satisfaction, the green image and trust. In addition, there are positive relationships between trust and loyalty, and finally between satisfaction and loyalty. From a practical point of view, hotel chains and their marketers must improve their green image through the correct design of activities, actions, and strategies to increase their clients’ trust, satisfaction, and loyalty. In addition, the hotel chains must design green communication campaigns through their own and paid media to ensure that customers talk about them, and as a result, be able to influence the attitude and behavior of their customers. The results of our research provide a better understanding of the relationships between the green image, trust, satisfaction, and loyalty, following the framework of the hierarchy of effects model. By complementing previous studies on green image creation, this study offers an assessment of how green marketing strategies in the hotel industry increase trust, loyalty, and customer satisfaction.

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“…This relevance of websites for marketing is also the case in the hospitality industry, due to the industry's ability to reach customers worldwide and address the needs of each target market [62]. Websites, and other digital platforms, have already been used for similar purposes by other researchers in the hospitality literature [36,57].…”

Section: Methodsmentioning

confidence: 96%

“…The green cause has also been seen as a marketing asset, resulting from the growth in the number of more informed consumers, impacting their purchasing decisions. Foris et al [36] stress that hotel customers are paying additional attention to sustainability issues, and therefore a growing number of hotels are communicating these practices, namely through social media. However, those authors also stress the need for hotel companies to improve their communication efforts, namely in booking platforms.…”

Section: Environmental Sustainability and The Hotel Industrymentioning

confidence: 99%

Environmental Sustainability Strategies for Smaller Companies in the Hotel Industry: Doing the Right Thing or Doing Things Right?

et al. 2021

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The connection between tourism and nature justifies the environmental concerns from tourism agents, namely global hotel chains. This paper explores the differences between smaller hotel chains and their larger global counterparts regarding environmentally sustainable practices. The research approach is qualitative, based on the analysis of 40 company websites and in-depth interviews with 18 entrepreneurs and executives. Results suggest that environmental issues are, for most companies, not a response to societal challenges (‘doing the right thing’), but a response to owners’ concerns (‘doing things right’). Hotel chains develop environmental sustainability practices, mainly for cost-reduction purposes, accommodating the owners’ demands for efficiency. Notwithstanding, there are differences according to the chain’s size. Smaller companies are less prone to adopt environmental practices and to invest in communicating them than global chains. Concerning sustainability in the hotel industry, most studies focus on specific topics and discussions. A more holistic approach to sustainability to establish a deeper understanding of sustainable business decisions in the hotel sector is scarce in the literature. This paper addresses this gap by exploring the strategic reasons behind the sustainable practices of hotel companies, namely smaller ones. Managerial implications of the results are also derived in this paper.

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Exploring the Environmental Practices in Hospitality through Booking Websites and Online Tourist Reviews

Cited by 20 publications

References 47 publications

Green practices implementation for environmental sustainability by five-star hotels in Kampala, Uganda

Green practices implementation for environmental sustainability by five-star hotels in Kampala, Uganda

The Green Image in the Spanish Hotel Sector: Analysis of Its Consequences from a Relational Perspective

Environmental Sustainability Strategies for Smaller Companies in the Hotel Industry: Doing the Right Thing or Doing Things Right?

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