“…Yet these new forms of value co‐creation also reveal dark sides we need to deal with realistically (Malhotra & Van Alstyne, 2014), as these platforms have the power to affect the well‐being of individuals and entire communities (Anderson et al, 2013; Breidbach & Brodie, 2017). In the context of the sharing economy challenging existing market structures to provide new wealth, they have also begun to disrupt the roles and boundaries of community actors, affecting their citizenship and psychological ownership (Lee, Yang, & Koo, 2019). To address the dark sides of the accommodation sharing economy (Baumber, Scerri, & Schweinsberg, 2019; Hwang, 2019; Richards, Brown, & Dilettuso, 2019; Stanford, 2017; Suess, Woosnam, & Erul, 2020), we need to build knowledge, identify critical factors, and seek to understand what comprises the “dark side” of the sharing economy.…”