Exploring the dynamics of bigdata adoption in the Indian food industry with fuzzy analytical hierarchical process
Jayati Singh,
Rupesh Kumar,
Vinod Kumar
et al.
Abstract:PurposeThe main aim of this study is to identify and prioritize the factors that influence the adoption of big data analytics (BDA) within the supply chain (SC) of the food industry in India.Design/methodology/approachThe study is carried out in two distinct phases. In the first phase, barriers hindering BDA adoption in the Indian food industry are identified. Subsequently, the second phase rates/prioritizes these barriers using multicriteria methodologies such as the “analytical hierarchical process” (AHP) an… Show more
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