“…Social media as a collection of "highly interactive platforms via which individuals and communities share, co-create, discuss, and modify user-generated content" (Kietzmann et al, 2011, p. 241), has become an important channel for information dissemination and communication in recent years (Chen, 2013;Yin et al, 2018;Zhan et al, 2016;Sun, Liu, Chen, Wu, Shen and Zhang, 2017). As the sustainability of social media heavily relies on the users who voluntarily contribute to the platform (Shen, Li, Sun and Zhou, 2018;Wang et al, 2018), it is of great importance to explore the factors affecting information disclosure behavior (Bazarova and Choi, 2014;Aharony, 2016).…”