Exploring the Digital Marketing Ecosystem: A Case Study of SHEIN's Innovative Strategies
Shuhan Zhang
Abstract:In recent years, the landscape of retail has been redefined by the quick development of e-commerce, with digital marketing acting as the key of success. SHEIN, recognized for its rapid growth in the online fashion industry, stands as a model of innovative digital marketing strategies. In this paper, I explore SHEINs strategies by utilizing the 4P marketing framework Product, Price, Place, and Promotion. This study uses qualitative content analysis of SHEIN's digital marketing materials, such as social media a… Show more
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