Exploring the Differential Effect of Life Satisfaction on Low and High-Cost Pro-Environmental Behaviors

Salazar, Salvador del Saz; Pérez, Luís Pérez y

doi:10.3390/ijerph19010277

Cited by 12 publications

(5 citation statements)

References 68 publications

(93 reference statements)

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“…Study 2 aimed to replicate the findings from Study 1 within the context of high‐cost pro‐environmental behaviors. This involved focusing on purchasing carbon offsets, a high‐cost pro‐environmental action with notable financial implications (Huber et al, 2018; del Saz Salazar & Pérez y Pérez, 2021). While the voluntary carbon offset schemes are gaining popularity among Chinese consumers (Wu et al, 2024), there is still a need to explore strategies to encourage more customers to engage in such high‐cost pro‐environmental action (Liu et al, 2015; Truong‐Dinh et al, 2023).…”

Section: Studymentioning

confidence: 99%

The role of anthropomorphism and racial homophily of virtual influencers in encouraging low‐ versus high‐cost pro‐environmental behaviors

Wan,

Lee,

2024

Psychology and Marketing

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Virtual influencers have great potential to shape the audience's perception and motivate behavioral change. Drawing upon anthropomorphism theory and social identity theory, this paper examined the interaction effect of anthropomorphism and racial homophily of virtual influencers in shaping audiences' trust and subsequently pro‐environmental behaviors in low‐ and high‐cost contexts. Two online studies employing experimental materials generated by artificial intelligence were conducted. Study 1 revealed that high anthropomorphism (human‐like virtual influencers) and high racial homophily (local‐like virtual influencers) are more effective for eliciting trust in the context of low‐cost pro‐environmental behaviors. The findings also showed that low racial homophily (foreign‐like virtual influencers) would further weaken the trust level of a virtual influencer in low anthropomorphism (animate‐like virtual influencers). Study 2 aimed to replicate the findings from Study 1 in the context of high‐cost pro‐environmental behaviors. The findings showed that low racial homophily (foreign‐like virtual influencers) enhanced the trust in a high anthropomorphism (human‐like virtual influencers) virtual influencer. The moderated mediation analyses confirmed the hypothesized relationships in the proposed research model. This research advanced our understanding on the moderating role of racial homophily that serves as a cognitive shortcut for low‐cost and quick decisions. However, a low racial homophily (foreign‐like) virtual influencer would be more effective for high‐cost and symbolic pro‐environmental behaviors. These insights provide valuable guidance to businesses, marketers, and environmental advocates aiming to leverage virtual influencers for encouraging sustainability practices.

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Section: Studymentioning

confidence: 99%

The role of anthropomorphism and racial homophily of virtual influencers in encouraging low‐ versus high‐cost pro‐environmental behaviors

Wan,

Lee,

2024

Psychology and Marketing

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“…Trust is a powerful mediating determinant that needs further investigation [ 37 ]. The government plays a leading role [ 38 ], the level of trust in government, then, is crucial. Government trust is defined as citizens belief and confidence that the government or political system operates to produce results consistent with their expectations [ 39 ].…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Orientation of internet use, government trust, and public environmental satisfaction an empirical study in Mainland China

Chen,

Yang,

Zheng

2023

PLoS ONE

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Public environmental satisfaction is related to the healthy living standard of human beings and sustainable development of an economic society. In the context of the continuous updating of Internet technologies, it is necessary to study the correlation between Internet use and public environmental satisfaction, but few studies have focused on the effect of the orientation of Internet use on public environmental satisfaction, and its mediating mechanisms. This study considered survey data from the China Social Survey 2019 which were conducted in a sample of 5,112 residents, SPSS 16.0 and ordinary least squares regression model was used to analyze the relationship between orientation of Internet use, government trust and public environmental satisfaction. The results showed politically-oriented Internet use was positively correlated with public environmental satisfaction, and entertainment-oriented Internet use did not correlate with public environmental satisfaction. Furthermore, government trust partially mediated the relation between politically-oriented Internet use and public environmental satisfaction. Several implication policies are suggested for improving public environmental satisfaction. This study takes into account individual initiative and government’s control of information during Internet use, emphasizes the impact of different individual Internet use preferences on environmental satisfaction in the web environment with strong government control. By incorporating individual factors at the micro level and social factors at the macro level, this paper is in order to improve public environmental satisfaction.

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“…The public's contentment with the governments' environmental protection efforts influences citizens' water-saving behaviors [29]. Furthermore, life satisfaction has a significantly stronger and more substantial impact on high-cost environmental behaviors than it does on low-cost environmental behaviors [39]. In a solid waste disposal experiment, the vast majority of respondents felt there was a link between their well-being and appropriate waste disposal behavior [40].…”

Section: Influencing Factors Of Peb At the Micro Levelmentioning

confidence: 99%

The Perception of Environmental Information Disclosure on Rural Residents’ Pro-Environmental Behavior

Yang

Zhu

Wang

et al. 2022

IJERPH

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Rural residents’ pro-environmental behavior plays a critical role in rural environmental governance. This paper examines how the perception of government environmental information disclosure (EID) can promote rural residents’ pro-environmental behavior (PEB) using a questionnaire survey. Using Zhejiang province of China as a case study, we designed a four-stage mixed sampling method, which yielded 783 valid responses. We used ordinary least squares (OLS), an ordinal logit model and a mediation effect model to draw our conclusions. The results indicated that the EID had a positive impact on the PEB of rural residents. It is also evident that personal environmental concerns (PECs) play a partially mediating role between EID and PEB. Moreover, the impact of EID on PEB is heterogeneous in terms of residents’ age and workplace. This research contributes to insights into the promotion of guiding rural residents’ PEB and improving ecological environment management.

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Exploring the Differential Effect of Life Satisfaction on Low and High-Cost Pro-Environmental Behaviors

Cited by 12 publications

References 68 publications

The role of anthropomorphism and racial homophily of virtual influencers in encouraging low‐ versus high‐cost pro‐environmental behaviors

The role of anthropomorphism and racial homophily of virtual influencers in encouraging low‐ versus high‐cost pro‐environmental behaviors

Orientation of internet use, government trust, and public environmental satisfaction an empirical study in Mainland China

The Perception of Environmental Information Disclosure on Rural Residents’ Pro-Environmental Behavior

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