2024
DOI: 10.1108/trc-09-2023-0020
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Exploring the determinants of solo female travel intention among millennials: a comparative study from rural and urban perspectives

Jitender Kumar,
Garima Rani,
Manju Rani
et al.

Abstract: Purpose This study aims to investigate the factors that impact the solo travel intentions of millennial women in rural and urban areas. By exploring these factors, this research also sheds light on the similarities and differences in travel behaviors and motivations of women in different geographical contexts within India.

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