Exploring the determinants of E-loyalty among travel agencies

Online Group-Buying of Tourism Products: Effects of Value and Trust on Site Attachment, Altruism, and Loyalty

“…Since "trust is a cognitive rather than affective construct" (Chiou & Droge, 2006, p. 617), Chiou and Droge (2006) find that trust is positively associated with loyalty, which in turn influences loyalty behaviors. In the tourism context, Huang (2008) finds that trust is positively related to loyalty to online travel agencies, and among online shoppers for all tourism products, trust plays a critical role in influencing loyalty (Kim et al, 2011). Based on the literature, this study proposes the following hypothesis: H3: Trust in the group-buying site has a significant and positive effect on customer loyalty toward the site.…”

“…Attachment to group-buying sites may influence altruism toward other group-buyers, and this altruism likely influences the loyalty of new buyers to those group-buying sites. Researchers find that consumers' attachment has significant effects on the loyalty of consumers in the tourism, online, and service industries (Fiedler & Sarstedt, 2010;Gu & Ryan, 2008;Huang, 2008). Hence, the levels of attachment of tourism group-buyers to a group-buying site increase the likelihood that those buyers will be altruistic and loyal to that site.…”

Consumers’ travel website transferring behaviour: analysis using clickstream data-time, frequency, and spending

“…To unmask the underlying decision making mechanism of e-travellers, past studies have investigated various topics on online tourism. For example, Kaynama and Black (2000) studied e-travel service qualities and Huang (2008) has recently attempted to reveal the determinants of e-loyalty among travellers. In a similar venue, some scholars investigated influential website elements of e-travellers' purchases (Chu, 2001;Law & Hsu, 2006).…”

The Decision Making of Business Travellers in Selecting Online Travel Portals for Travel Booking: An Empirical Study of Delhi National Capital Region, India

“…The common elements include the content of information, structure, security aspects, ease of use (Kim & Lee, 2004) Online Travel Portals are facing fierce competition in the digital market place and they are feeling the heat to assess the efficiency of their websites (Park et al, 2007), Perceived value is built during the purchasing process whereas satisfaction is evaluated post purchase as revealed through various studies. Huang (2008) found that loyalty to an online travel agency resulted in an increased intention to purchase from that agency. Loyalty refers to the psychological commitment that a customer makes in the act of purchasing (Nam et al, 2011).…”