Exploring the Connection Between Organizational Identity and Public Relations Behaviors: How Symmetry Trumps Conservation in Engendering Organizational Identification

Digital Social Advocacy in the Justice for Trayvon Campaign

“…Or, collective identity within the context of social action may be as multifaceted as identities associated with formal organizations. As Sha (2009) explained, organizational identity can include a variety of individual narratives of identification or personal and social identities can combine to produce an organic organizational identity. Figure 1 illustrates the model of public relations and digital social advocacy that this study proposes.…”

Poslovno komuniciranje

“…Študenti Gruniga (Huang, 2004;Rhee, 2002;Sha, 2006;Sha, 2009) so predlagali sedem novih dimenzij: enosmerno, dvosmerno, asimetrično, simetrično, medosebno, posredno in etično komuniciranje. Imenovali so jih strategije odnosov z javnostmi.…”

Strategic Function of Human Resource Management and Crisis Management

“…Grunig in ostali (2002) so kasneje predlagali odmik od modelov k dimenzijam strategij odnosov z javnostmi. Študenti Gruniga (Huang, 2004;Rhee, 2002;Sha, 2006;Sha, 2009) so s tem namenom nadaljevali delo na tem raziskovalnem področju in prispevali k oblikovanju novih dimenzij. Predlagali so sedem novih dimenzij: enosmerno, dvosmerno, asimetrično, simetrično, medosebno, posredno in etično komuniciranje.…”