Exploring the Change of Literary Narrative and Reader Interaction Mode in the New Media Environment

Abstract

Literature in the new media environment breaks the boundaries of the industry and reflects the Internet thinking of openness, sharing, and interaction. Starting from the study of interactive narrative phenomena in digital media art, this paper systematically explores the narrative style and characteristics of digital media art. X literary reading platform is selected as a representative, and through correlation analysis and regression analysis, the relationship between the reader interaction of the platform users, the readers’ perceived platform availability, and the readers’ perceived social interaction is explored. The study found that 0.2215 of the reader interactions in the reader interaction patterns of Platform X were social interactions, which are a type of social interaction mediated by the network, and that reader interaction had a significant positive effect on readers’ perceived platform availability and social interactions. The contribution of the study lies in the measurement of readers’ perceived social interaction through the definition of social interaction, while the mediating mechanism of platform availability reveals how readers perceive social interaction in their interactions with online literature. To enhance user services and narrative art changes in the online publishing of literary works, it is crucial to enhance the social interactions that readers of online literature perceive during the reading process.