Exploring the Challenges Faced by Sri Lankan Workers in Web Based Digital Labour Platforms

Galpaya, Helani; Senanayake, Laleema; Perampalam, Suthaharan

doi:10.2139/ssrn.3044267

Cited by 1 publication

(4 citation statements)

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“…Notably, approximately 26% of the population in the age group of 16 to 40 are aware of online freelancing opportunities, with males exhibiting higher awareness than females. However, it is worth noting that only 9% of those aware expressed an interest in pursuing online freelancing jobs, with males showing a more significant inclination (11%) compared to females (7%) [9].…”

Section: Amentioning

confidence: 99%

“…Sri Lankan Online Freelancing Market Freelance work has gained significant attention recently, driven by current local and global social and economic issues. According to reference [9], Sri Lanka boasts a community of around 17,000 to 22,000 registered freelancers offering services globally through various platforms. Some well-known platforms for digital labour in the country include Fiverr.com, Freelancer.com, and Upwork.com [9].…”

Section: Amentioning

confidence: 99%

“…According to reference [9], Sri Lanka boasts a community of around 17,000 to 22,000 registered freelancers offering services globally through various platforms. Some well-known platforms for digital labour in the country include Fiverr.com, Freelancer.com, and Upwork.com [9]. In 2022, Fiverr.com ranked as the most recognized platform among Sri Lankan online freelancers, according to Alexa rankings.…”

Section: Amentioning

confidence: 99%

“…The enthusiasm for freelancing is particularly prevalent among the youth in Sri Lanka, with remarkable exponential growth at a rate of 45% annually [9]. Notably, approximately 26% of the population in the age group of 16 to 40 are aware of online freelancing opportunities, with males exhibiting higher awareness than females.…”

Section: Amentioning

confidence: 99%

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Online Freelancing Intention among Female Graduates

Manjula Gunarathna

2023

IJRITCC

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Gender-based unemployment disparities persist in Sri Lanka, even though women possess high levels of education. This study examines the intentions of female university graduates to engage in online freelancing, which provides flexible work opportunities and could potentially address this issue. The study presents a research methodology that is built upon the Technology Acceptance methodology. It examines characteristics such as perceived use, ease of use, perceived security, internet literacy, and degree type in relation to the intention to engage in online freelancing. Findings reveal that perceived usefulness, ease of use, perceived security, internet literacy, and the type of degree significantly influence the intention to engage in online freelancing. The direct influence of perceived usefulness and ease of use on intention shows the need of addressing the benefits and user-friendliness of online freelancing platforms. Perceived security plays a crucial role in building trust, particularly in transactions and data sharing. Respondents with moderate internet literacy and business-oriented degrees show higher positive intentions. The study concludes by providing recommendations for online freelancing platforms to enhance perceived usefulness, user-friendliness, and security and to cater to a diverse audience, including those with varying internet literacy and educational backgrounds. Collaboration with educational institutions is suggested to bridge the gap between education and online freelancing readiness. Regular assessment of user perceptions and continuous improvement are advised to adapt to evolving user needs and preferences. This research contributes to the understanding of the factors influencing the intention of female graduates to participate in the online freelancing market in Sri Lanka.

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Section: Amentioning

confidence: 99%

Section: Amentioning

confidence: 99%