Exploring the Benefits of Social Media Marketing for Brands and Communities

Chiang, I-Ping

doi:10.7903/ijecs.1547

Cited by 20 publications

(21 citation statements)

References 41 publications

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“…Recently, it becomes the communication channel for education, advertisement and many other activities. There are a lot of benefits of it in marketing [5] [6], and other professional purposes [7] [8]. In despite of advantageous provided from social networks, the quality of information is low, especially on news and health care information [1] and [2].…”

Section: Introductionmentioning

confidence: 99%

Detecting Health-Related Rumors on Twitter using Machine Learning Methods

Saeed¹,

Wael²,

Al-Sarem³

et al. 2020

IJACSA

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Nowadays, the huge usage of internet leads to tremendous information growth as a result of our daily activities that deal with different sources such as news articles, forums, websites, emails and social media. Social media is a rich source of information that deeply affect users by its useful content. However, there are a lot of rumors in these social media platforms which can cause critical consequences to the people's lives, especially if it is related to the health-related information. Several studies focused on automatically detecting rumors from social media by applying machine learning and intelligent methods. However, few studies concerned about health-related rumors in Arabic language. Therefore, this paper is dealing with detecting health-related rumors focusing on cancer treatment information that are spread over social media using Arabic language. In addition, it presents the process of creating a dataset that is called Health-Related Rumors Dataset (HRRD) which will be available and beneficial for further studies in health-related research. Furthermore, an experiment has been conducted to investigate the performance of several machine learning methods to detect the health-related rumors on social media for Arabic language. The experimental results showed the rumors can be detected with an accuracy of 83.50%.

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Section: Introductionmentioning

confidence: 99%

Detecting Health-Related Rumors on Twitter using Machine Learning Methods

Saeed¹,

Wael²,

Al-Sarem³

et al. 2020

IJACSA

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“…One of the most economical forms of advertising is social media marketing. Creating an account on most social platforms is free, and any paid promotions you need to invest in are affordable compared to any other marketing techniques [8]. Being cheap benefits the company in that they can see monitor returns on investments and retain a large budget for business and marketing expenses.…”

Section: Benefits Of Social Media On a Brandmentioning

confidence: 99%

Analysis on the Role of Social Media in Business Brand Building

2023

AEMPS

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With the change of The Times, social media had taken a place in our daily life and work, and many companies also integrated social media with the business well. Although many enterprises had been engaged in social media marketing for many years, why could social media replace traditional marketing and become the mainstream marketing means in this era? How did social media work in a business? What role did it play and what good does it do? Through the research, we could find that through the counter-communication between the company and customers on social media, the company gradually penetrates its brand influence, leaves its unique brand logo on various social media platforms, and further guides consumers through the strategies of star spokespeople, diversified comments, etc., so that the brand could operate successfully and finally form a perfect closed loop in order to make a profit. This paper gives a preliminary understanding to small and medium-sized entrepreneurs who have not yet understood how social media works in business, and popularizes it to people who are interested in social media and business, so that the product of social media in the new era will continue to thrive under people's understanding.

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“…Oleh sebab itu, pemahaman dan skill dasar tentang gambar yang menarik perlu dimiliki oleh pebisnis tersebut karena memiliki kontribusi dalam meningkatkan branding dari UMKM. (Wong and Huang, 2019).…”

Section: Pendahuluanunclassified

Pelatihan Teknik Food Fotografi dalam Meningkatkan Branding pada UMKM Prima Global Mart Bekasi

Kussanti

Fitriansyah

Harbet

et al. 2022

kreatif

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Era new normal membuka kesempatan baru bagi UMKM, terutama industri makanan, untuk meningkatkan penjualan mereka melalui branding produk dengan cara fotografi food. Foto atau gambar dalam dunia visual marketing memiliki kekuatan untuk menarik pembeli. Sebagian besar pebisnis produk makanan dan minuman menggunakan jasa fotografer profesional dalam menghasilkan foto yang menarik. Namun, tidak semua pebisnis memiliki modal untuk menyewa jasa profesional tersebut, terutama pebisnis yang baru saja merintis usaha mereka. Food Photography dipilih sebagai salah satu metode untuk meningkatkan branding, hal ini karena; skill fotografi makanan dapat menghasilkan gambar–gambar makanan yang menarik bagi pelanggan., food photography dapat memperkuat brand bisnis kuliner, food photography dapat mempermudah dan mempercepat promosi bisnis kuliner, terutama bagi pebisnis muda dan rumahan. Kegiatan PM diadakan secara offline atau tatap muka pada hari libur agar tidak mengganggu waktu bekerja para UMKM Prima Global Mart Bekasi, sedangkan luaran dari kegiatan PM berupa press release di media cetak online dan juga jurnal Abdimas.

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Exploring the Benefits of Social Media Marketing for Brands and Communities

Cited by 20 publications

References 41 publications

Detecting Health-Related Rumors on Twitter using Machine Learning Methods

Detecting Health-Related Rumors on Twitter using Machine Learning Methods

Analysis on the Role of Social Media in Business Brand Building

Pelatihan Teknik Food Fotografi dalam Meningkatkan Branding pada UMKM Prima Global Mart Bekasi

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