Exploring the Benefits of Integrating Business Model Research within Living Lab Projects

A Structured Approach to Academic Technology Transfer: Lessons Learned from imec’s 101 Programme

“…To keep focus and structure, a business model brainstorm is held at the start of the programme, and the results from the consecutive research activities are reported within the frame of this initial workshop (see Rits et al, 2015). The research aims at need identification and market validation, combining the problem/solution fit and product/market fit stages, and is done through desk research and user interviews.…”

Categorization of Innovation Tools in Living Labs

“…Edvardsson and colleagues (2012) describe the living lab as a method containing many tools for customer involvement and as a context for user innovation. Furthermore, studies couple a set of methods and tools across innovation phases (Guzmán et al, 2013;Rits et al, 2015;Schaffers et al, 2009) and to five different views of living labs: user involvement, service cre-www.timreview.ca…”

Overcoming Barriers to Experimentation in Business-to-Business Living Labs

“…Many innovations of SMEs in Flanders are in the B2B market, and while these innovations previously did not take into account the needs of business users, a shift in the market could be observed. imec.livinglabs reacted to this evolution by integrating business model expertise into its offering (see Rits et al, 2015). The positioning of living labs in the B2B market of imec.livinglabs proved successful as evidenced by the absolute increase in B2B projects and the shift in the proportion of B2B projects where more than half of recent projects were B2B oriented.…”