Case Studies in the Traditional Food Sector 2018
DOI: 10.1016/b978-0-08-101007-5.00008-7
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Exploring the Benefits of Employing Market Insights and Consumer Trends in Food Product Innovation

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Cited by 1 publication
(2 citation statements)
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“…Green and Detox juices obtained from mixtures of fruit and vegetables are the new trend in the fruit juice segment (Steffen, 2018). This strategy seeks to innovate 1 Food Technology Department, Technology Institute, Universidade Federal Rural do Janeiro (UFRRJ), Serop edica, RJ, Brazil 2 PIBIC/CNPq-Embrapa Agroind ustria de Alimentos, UFRRJ, Serop edica, RJ, Brazil by providing consumers with unique and differentiated juices, with new flavors, aromas and colors (Curi et al, 2017;Sobhana et al, 2015).…”
Section: Introductionmentioning
confidence: 99%
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“…Green and Detox juices obtained from mixtures of fruit and vegetables are the new trend in the fruit juice segment (Steffen, 2018). This strategy seeks to innovate 1 Food Technology Department, Technology Institute, Universidade Federal Rural do Janeiro (UFRRJ), Serop edica, RJ, Brazil 2 PIBIC/CNPq-Embrapa Agroind ustria de Alimentos, UFRRJ, Serop edica, RJ, Brazil by providing consumers with unique and differentiated juices, with new flavors, aromas and colors (Curi et al, 2017;Sobhana et al, 2015).…”
Section: Introductionmentioning
confidence: 99%
“…Green and Detox juices obtained from mixtures of fruit and vegetables are the new trend in the fruit juice segment (Steffen, 2018). This strategy seeks to innovate by providing consumers with unique and differentiated juices, with new flavors, aromas and colors (Curi et al., 2017; Sobhana et al., 2015).…”
Section: Introductionmentioning
confidence: 99%