Exploring the appeal of villainous characters in film-induced tourism: perceived charismatic leadership and justice sensitivity
Rui Yao,
Jian Yang
Abstract:Film-induced tourism is considered a valuable marketing tool, especially crucial for the recovery of post-pandemic tourism. The rapid growth of digital streaming platforms has enabled film and television works to reach global audiences and impact viewers on a broader scale. Scholars and tourism operators increasingly recognise film characters’ pivotal role in global film-induced tourism. While film-induced tourism is generally believed to impact the image of tourist destinations positively, existing research h… Show more
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