Exploring Success Factors as an Online Solopreneur: A Case Study in Nakhon Si Thammarat, Thailand
Amondech Inkaew,
Nutworadee Kanittinsutitong,
Suwanan Thepburi
et al.
Abstract:The global COVID-19 pandemic has led to the emergence of new online solopreneurs throughout Thailand. With the increased accessibility of the internet for both buyers and sellers, consumer shopping behavior has shifted towards online purchases made from the comfort of home. The pandemic has also forced existing solopreneurs to transition online. To succeed as an online solopreneur, effective management is crucial. Additionally, experience and knowledge in management are vital to achieving business success. Thi… Show more
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