Exploring Regional Differences in Chinese Consumer Acceptance of New Mobile Technology: A Qualitative Study

Song, Jinzhu; Drennan, Judy; Andrews, Lynda

doi:10.1016/j.ausmj.2011.08.002

Cited by 13 publications

(4 citation statements)

References 58 publications

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“…Zhang, Guo, and Chen (2011) showed that social influence was important on adoption and use behavior of IT based on an extended model derived from the TAM. It was found that the regions differed in terms of the relative importance of the identified adoption determinants such as perceived social outcomes for using the innovation and the effects of social influence on the adoption (Song, Drennan, & Andrews, 2012). Thus, we propose the following hypothesis:…”

Section: Social Influencementioning

confidence: 96%

Factors Affecting Purchase Intention on 3G Value-added Services

Zhu

et al. 2012

Jindal Journal of Business Research

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This article provides insights into consumer behavior, and the results have important implications for designers, managers, marketers, and system providers of 3G value-added services to explore a conceptual model for analyzing customers' perceptions of using 3G value-added services. An empirical investigation was carried out to test the hypotheses. The samples include 826 professional participants. Structural equation modeling (SEM) is used to test the relationships of the model. After reviewing the previous research papers, a conceptual model of customer adoption is developed and nine important factors are proposed, namely, perceived usefulness, perceived ease of use, perceived security, perceived price, use experience, perceived enjoyment, need for uniqueness, social influence, context and compatibility. Then a big sample of questionnaire investigation in Chinese 3G value-added service market is conducted. The empirical findings are as follows: (a) security and social influence are two of the most important factors in 3G market; (b) 3G value-added services must be enjoyable and useful; (c) using context should be friendly and compatible. The results not only help to develop a sophisticated understanding of 3G adoption theories for researchers but also offer useful knowledge to those involved in promoting 3G value-added services to potential purchasers.

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Section: Social Influencementioning

confidence: 96%

Factors Affecting Purchase Intention on 3G Value-added Services

Zhu

et al. 2012

Jindal Journal of Business Research

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“…Users tend to use a product or service again if it matches their habitual needs or wants and can fulfill their values. This idea is categorized as COMP, a dimension of IDT (Song et al, 2012). Consumers in gaming face problems related to moving out of a problematic level or may sometimes be unable to complete the gameplay activity.…”

Section: Literature Review and Theoretical Frameworkmentioning

confidence: 99%

Let's play: Me and my AI‐powered avatar as one team

Butt

Ahmad

Goraya

et al. 2021

Psychology and Marketing

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Artificial intelligence (AI) tools have altered the gaming industry, thanks to their newly incepted functionalities, which have enhanced the consumer experience. Building on innovation diffusion theory, technology acceptance model, and flow theory, this study highlights an AI‐powered avatar concept. This study explores the roles of perceived easiness, usefulness, advantage, compatibility, enjoyment, customization, and interactivity in forming the gamers' intention to play with AI‐powered avatars. A survey data of 500 respondents from China having experience playing online video games is used to test the proposed hypotheses. The results offer significant support to the proposed relationships related to adopting an AI‐powered avatar and the consumers' psychological association with its adoption. Consequently, the results imply that AI‐powered avatars should allow gamers to customize, interact, and take assistance to move up levels with an enjoyable experience. Moreover, this study also suggests that digital technologies such as AI could be integrated into the gaming environment for a more pleasing and immersive experience.

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“…It involves the development of strong relationships between exchange partners that enhance satisfaction, trust, value, commitment, and loyalty and ultimately improve profitability (Jain et al, 2018; Palmatier et al, 2006; Weaven et al, 2017). Although there is increasing research in consumer or business management acceptance of new technologies (Barnes & Cumby, 2002; Song et al, 2012), the impact of technologies on relationship marketing is often not adequately investigated, leading to overstated hypothetical predictions of its future potential (Bilgihan & Bujisic, 2015; Hart et al, 2000). Moreover, there are a number of new technologies available each year, for example, blockchain technology, automation solution‎, information technology management, and customer relationship management (CRM), among others (Khodakarami & Chan, 2014; Kumar & Reinartz, 2018).…”

Section: Overviewmentioning

confidence: 99%

Guest Editorial: Technologies and Relationship Marketing

Thaichon

Soutar

Weaven

2021

Australasian Marketing Journal

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In the special issue “The Impact of the Current and Future Technologies on Relationship Marketing,” the Australasian Marketing Journal presents a series of papers covering topics to gain a better understanding of the current and future technologies that may play a role or have a robust impact on relationship marketing and contribute to theories associated with relationship marketing. The topics for the special issue include, but are not limited to, (a) the role of social media–enabled technology; (b) social media marketing on value co-creation and engagement; (c) mobile app technology and intention to purchase; (d) digital content marketing and content marketing strategies; and (e) building and maintaining customer relationships via online relationship marketing.

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Exploring Regional Differences in Chinese Consumer Acceptance of New Mobile Technology: A Qualitative Study

Cited by 13 publications

References 58 publications

Factors Affecting Purchase Intention on 3G Value-added Services

Factors Affecting Purchase Intention on 3G Value-added Services

Let's play: Me and my AI‐powered avatar as one team

Guest Editorial: Technologies and Relationship Marketing

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