Exploring Real-Time Sentiment Analysis Prototype for Retail Industry
William Chong Wo Yuen,
Suraj Juddoo
Abstract:The rise of social media platforms has revolutionized the way consumers interact with retailers and express their opinions on products and services. Online retailers particularly need to keep a close eye on customer sentiment in real-time to make informed decisions about their offerings and improve customer satisfaction. However, efficiently analysing large volumes of unstructured text data from social media in real-time poses a significant challenge. This research aimed to develop a scalable, real-time sentim… Show more
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