Exploring Purchase and Repurchase Behavior in Online Mobile Games

Lee, Jung‐Chieh; Xiong, Liangnan

doi:10.1145/3301761.3301762

Cited by 3 publications

(4 citation statements)

References 31 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…HG is measured in a social media environment by the extent to which users find it enjoyable and entertained. It is also closely related to users' attitudes and behaviours towards social media [7], [30]. Enjoyment, entertainment, escape and passing time are a few motives under HG [7], [31]- [33].…”

Section: Hedonic Gratificationmentioning

confidence: 99%

How Popular Is Social Media Image Gratification as a Research Theme in Top Journals?

Che Ilias,

Ramli,

Wook

et al. 2021

MJCS

View full text Add to dashboard Cite

Understanding why people use social media provides an insight into the nature of behaviours in social networking where sharing images or photos and like other users’ posts are some preferred social media user’s behaviours. Theory of Uses and Gratifications posits that the audience actively chooses a type of media that suits their needs. Motivations are explained by the questions of why users use social media and what gratifications they derive from their use, and whether they prefer to use images rather than texts or even videos. Prior studies found that there are distinctly different gratifications resulting from the use of images in social media. This research paper hereby explores a thematic review of the top journals regarding the motives of image use in social media from the year 2017 to 2020. The strategy of the research was to investigate through a comprehensive number of review articles on the images used in social media and the result was then analysed. From the literature, the findings of the code-to-document report have highlighted several research patterns or themes in the motives of image use in social media. The results benefit the future direction of later research and narrow the gap between research solutions on image use in social media in the context of gratifications.

show abstract

Section: Hedonic Gratificationmentioning

confidence: 99%

How Popular Is Social Media Image Gratification as a Research Theme in Top Journals?

Che Ilias,

Ramli,

Wook

et al. 2021

MJCS

View full text Add to dashboard Cite

show abstract

“…Research by Lee and Xiong (2018) found uses and gratification (achievement and self-presentation) to be positively related to buying behavior. In addition, the research by Hostenc et al, (2019) suggests that uses and gratifications have a positive effect on interest in using and purchase intentions.…”

Section: H2 Hedonic Gratification Has a Positive And Significant Effect On Perceived Valuementioning

confidence: 99%

“…Research by Lee and Xiong (2018) found that uses and gratifications (enjoyment, self-conformity, achievement, self-presentation) are positively related to buying behavior. Research conducted by Mahfuzra et al, (2018) obtained the results that the independent variable, namely uses gratification, had a positive and significant influence on the purchase of virtual items.…”

Section: H5: Social Gratification Has a Positive Effect On The Decision To Top Up Virtual Itemsmentioning

confidence: 99%

“…Even more interesting, it turns out that some game players are willing to spend their money in addition to buying more internet quota, but also the attributes and virtual support items. Significant changes in consumer behavior of players in making purchases and repurchases, need to be analyzed more deeply (Lee et al, 2018). Virtual sales of online game items are increasingly generating real income.…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Uses and Gratification on Virtual Purchase Behavior of Mobile Game Items: An Alternative Approach

Wuryandari¹

2021

jefms

View full text Add to dashboard Cite

This study aims to predict the behavior of purchase decisions for virtual goods, especially for PUBG Mobile game players, using a use and gratification approach, as well as perceived value as mediation. The population of this research is PUBG Mobile game players. The conditional sampling technique or purposive sampling amounted to 206 respondents. Samples are game players who have purchased virtual goods. Data analysis using SEM PLS. The results show that utilitarian gratification has the most influence on the PUBG virtual item top-up decision. The contribution of the mediating variable, namely the perceived value, did not succeed in increasing the influence of the independent variable on the topup decision. The research results are expected to be one of the product development strategies for game developers.

show abstract