Exploring Price Level and Pricing Adjustment Mode in China's Online Retail Market: the Cases of JD Mall, Amazon and DangDang

Zhang, Wei; Zhu, Yanchun; Wu, Lijun

doi:10.14257/ijdta.2016.9.3.11

IJDTA

2016

DOI: 10.14257/ijdta.2016.9.3.11

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Exploring Price Level and Pricing Adjustment Mode in China's Online Retail Market: the Cases of JD Mall, Amazon and DangDang

Wei Zhang¹,

Yanchun Zhu²,

Lijun Wu³

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Exploring Price Level and Pricing Adjustment Mode in China's Online Retail Market: the Cases of JD Mall, Amazon and DangDang

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