2013
DOI: 10.3389/fpubh.2013.00035
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Exploring Perception of Indians about Plain Packaging of Tobacco Products: A Mixed Method Research

Abstract: This study assessed perceptions and support among the Indian populace about plain packaging for all tobacco products. Twelve focus group discussions (n = 124), stakeholder analysis with 24 officials and an opinion poll with 346 participants were conducted between December 2011 and May 2012, Delhi. Plain packages for tobacco products were favored by majority of participants (69%) and key stakeholders (92%). The majority of participants perceived that plain packaging would reduce the appeal and promotional value… Show more

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Cited by 18 publications
(31 citation statements)
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“…Our findings indicate that it is likely that the implementation of such a policy would come to be accepted by smokers in other countries, as where studied, attitudes have not differed markedly from Australia and, at least among smokers, have also been mildly negative 5 18 19. Youth have also been found to support PP and to believe that it would reduce youth uptake,20 21 and it is among the youth that PP is most likely to have a protective effect.…”
Section: Discussionmentioning
confidence: 48%
“…Our findings indicate that it is likely that the implementation of such a policy would come to be accepted by smokers in other countries, as where studied, attitudes have not differed markedly from Australia and, at least among smokers, have also been mildly negative 5 18 19. Youth have also been found to support PP and to believe that it would reduce youth uptake,20 21 and it is among the youth that PP is most likely to have a protective effect.…”
Section: Discussionmentioning
confidence: 48%
“…Some investigations of plain packaging among adults have used qualitative methodologies. Arora et al 61 used a mixed-methods study involving focus groups, interviews with public officials, and public opinion survey data collection to assess perceptions and support for potential plain packaging regulations in India. Plain packaging was favored by most participants and key stakeholders.…”
Section: Reducing Adult Cigarette Smokingmentioning
confidence: 99%
“…Se profundizó en la percepción del impacto sobre el incremento de la advertencia sanitaria y empaquetado neutro, tomando como referencia a Arora et al 13 sobre las percepciones y el apoyo de la población hacia el empaquetado genérico para todos los productos de tabaco; y de Van Hal et al 14 para averiguar si existe un impacto potencial del empaquetado neutro sobre las percepciones de fumar y las intenciones de comportamiento de los adolescentes. En consecuencia, las categorías de análisis fueron: identificación de las características de la cajetilla de cigarrillo, reacciones que evocan las advertencias sanitarias y pictogramas, efectividad del aumento del porcentaje de cobertura de las advertencias sanitarias y efectividad de la implementación del empaquetado neutro.…”
Section: Metodologíaunclassified