Exploring OTC drug consumers’ perception towards online shopping and digital marketing through qualitative interviews: A sample from Malaysia

Anis, Mohamad Saleem; Tan, Mei Lan

doi:10.1080/20479700.2022.2163865

Cited by 5 publications

(10 citation statements)

References 22 publications

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“…Convenience was also a dominant motivation for purchasing behavior. Consumers who bought medications online indicated that buying drugs online was more convenient ( Brijnath et al, 2015 ; Abanmy, 2017 ; Koenraadt and van de Ven, 2018 ; Little et al, 2020 ; Almomani et al, 2023 ; Anis and Tan, 2023 ; Tang et al, 2023 ) and saved time ( Almohammed et al, 2023 ; Almomani et al, 2023 ). Other convenience-related motivations included easy access ( Alwhaibi et al, 2021 ; Almomani et al, 2023 ), bypassing gatekeepers ( Almomani et al, 2023 ), home delivery ( Koenraadt and van de Ven, 2018 ), the importance of rapid retrieval of information ( Little et al, 2020 ), price comparison ( Little et al, 2020 ), and time efficiency ( Little et al, 2020 ).…”

Section: Resultsmentioning

confidence: 99%

“…Some information source-related factors enhancing purchase behavior included word-of-mouth from friends ( Almomani et al, 2023 ), social media marketing ( Anis and Tan, 2023 ), influencers’ endorsements ( Almomani et al, 2023 ), information provided by suppliers ( Cokro and Arfenda, 2023 ), reviews from other consumers ( Almomani et al, 2023 ; Anis and Tan, 2023 ), and interactions with healthcare providers ( Desai et al, 2015 ; Almomani et al, 2023 ).…”

Section: Resultsmentioning

confidence: 99%

“…Research shows that prior experience of purchasing goods online ( Fittler et al, 2018 ; Ndem et al, 2019 ); online shopping experience ( Hu et al, 2021 ); comfort with the network transaction environment ( Hu et al, 2021 ); greater health literacy, that is ability to find, understand, and use information needed to purchase from online pharmacies ( Sabbir et al, 2021 ); lower electronic health literacy ( Ivanitskaya et al, 2010 ); awareness of online pharmacy website technology ( Alsadoun et al, 2023 ); and consumers’ expertise regarding online pharmacies ( Wiedmann et al, 2010 ) were positively associated with purchase intentions. Personal experience also influenced OTC medication purchase behavior ( Anis and Tan, 2023 ).…”

Section: Resultsmentioning

confidence: 99%

“…Openness to online medical purchase options ( Hu et al, 2021 ) Switching costs ( Adjie et al, 2023 ) Variety-seeking behavior ( Adjie et al, 2023 ) Fear appeal ( Alhabash et al, 2022 ) Involvement with online medical products ( Lee et al, 2017 ) Influences on purchase behavior. Objectivism ( Rajamma and Pelton, 2009 ) Variety seekers ( Vera-Martínez, 2023 ) General barriers and website-specific barriers ( Almomani et al, 2023 ) Higher number of prescriptions ( Brown and Li, 2014 ) Have higher Charlson comorbidity index scores ( Brown and Li, 2014 ) Use of erectile dysfunction drugs ( Brown and Li, 2014 ) Use of narcotic medications ( Brown and Li, 2014 ) Satisfaction with pharmacists and physician ( Roblek et al, 2018 ) COVID-19 pandemic ( Fittler et al, 2022a ; Hawdon et al, 2022 ; Anis and Tan, 2023 ; Hamdan, 2023 ) Pandemic-induced strain ( Hawdon et al, 2022 ) Note: Italicized text indicates reported findings that are negatively related to purchase intentions or behavior.…”

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confidence: 99%

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What influences consumers’ online medication purchase intentions and behavior? A scoping review

Limbu,

Huhmann

2024

Front. Pharmacol.

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Objective: Consumers increasingly buy pharmaceuticals online. No scoping review has been carried out to summarize and synthesize the studies that have identified drivers of consumers’ purchase intention and behavior from online pharmacies. Thus, we conducted a scoping review to explore the extent to which prior research has studied consumer purchase intentions and behavior related to online pharmacies, the drivers previously identified to explain consumers’ online pharmacy purchase intentions and behavior, and how these antecedents differ between OTC and prescription medications. Then, we identified gaps in the published literature to form a comprehensive theory-based agenda for future research.Methods: We searched PubMed, Web of Science, and Scopus to retrieve relevant studies published in English in peer-reviewed journals. The search strategy identified forty-eight eligible studies.Results: We identified twelve types of factors influencing purchase intentions and behaviors from online pharmacies: demographics, convenience, availability, price, evaluations of the purchase environment, information sources, internet usage, prior experience, perceived risk, health insurance, privacy, and product. Our analysis also revealed differences between OTC and prescription medications in drivers of purchase intentions and behaviors.Conclusion: While demographic factors tended to be the most often measured influences on intentions and behavior, their role was generally inconsistent, with many contradictory results. However, other factors (e.g., convenience, availability, lower prices, and favorable evaluations toward the purchase environment) more consistently enhanced online medication purchase intentions and behavior. An extensive agenda for future research is advanced.

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Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

mentioning

confidence: 99%

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What influences consumers’ online medication purchase intentions and behavior? A scoping review

Limbu,

Huhmann

2024

Front. Pharmacol.

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“…In scientific articles, the problems of developing a system of motivating employees of enterprises to promote goods with the help of information interaction tools of virtual commerce are highlighted in literary sources [1][2][3][4][5][6][7][8][9][10][11][12][13][14][15][16][17][18][19] and outline the next directions for research.…”

Section: Literature Review and Problem Statementmentioning

confidence: 99%

Development of a system of motivation for employees of the marketing department of the enterprise for product promotion using tools of informational interaction of virtual space

Райко

Shypulina

Vasyltsova

et al. 2023

EEJET

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The work considers the problem of developing an approach to increase the motivation of employees of the company's marketing department to promote products (websites) to partners and consumers in the virtual space by using marketing tools of information interaction. Approaches to improving the enterprise management system and increasing its business activity were proposed. The first one is for the formation of well-founded proposals for the development of a system of motivation for marketers in the promotion of products according to the point evaluation system on a certain number of sites where information about the company's activities is posted. The second is to develop recommendations for product promotion by marketers in the virtual space to increase the business activity of the enterprise. Methodical recommendations were proposed, in contrast to the existing approaches, based on the implementation of the motivation system of marketers (link builders and attrichers). Characteristic differences are the substantiation of the employees' motivation to promote the company's products (websites) and the improvement of the structure of the outriggers department. This is due to the introduction of a system of subgroups managed by outriggers under the chairmanship of a team leader. The features that made it possible to solve the mentioned problem are that according to the results of the work of each subgroup, all participants can receive bonuses, motivating each other to work more fruitfully. It was determined that such a system, using the example of outriggers, is the most successful for the sustainable development of the site. The motivation system is used in practice and consists in dividing all the indicators of the site and assigning them the corresponding points, according to the most important criteria. The results are explained by the fact that the better the site's indicators, the higher the score will be given, the higher the bonus will be for the fulfillment or over-fulfillment of the plan by the outreachers. On the other hand, the site will receive better and more diverse links, which is also an important factor for search engines

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Deciphering Factors Contributing to Cost-Effective Medicine Using Machine Learning

Long,

Zhou,

Tan

et al. 2024

Bioengineering

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This study uses machine learning to identify critical factors influencing the cost-effectiveness of over-the-counter (OTC) medications. By developing a novel cost-effectiveness rating (CER) based on user ratings and prices, we analyzed data from Amazon. The findings indicate that Flexible Spending Account (FSA)/Health Savings Account (HSA) eligibility, symptom treatment range, safety warnings, special effects, active ingredients, and packaging size significantly impact cost-effectiveness across cold, allergy, digestion, and pain relief medications. Medications eligible for FSA or HSA funds, treating a broader range of symptoms, and having smaller packaging are perceived as more cost-effective. Cold medicines with safety warnings were cost-effective due to their lower average price and effective ingredients like phenylephrine and acetaminophen. Allergy medications with kid-friendly features showed higher cost-effectiveness, and ingredients like calcium, famotidine, and magnesium boosted the cost-effectiveness of digestion medicines. These insights help consumers make informed purchasing decisions and assist manufacturers and retailers in enhancing product competitiveness. Overall, this research supports better decision-making in the pharmaceutical industry by highlighting factors that drive cost-effective medication purchases.

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Exploring OTC drug consumers’ perception towards online shopping and digital marketing through qualitative interviews: A sample from Malaysia

Cited by 5 publications

References 22 publications

What influences consumers’ online medication purchase intentions and behavior? A scoping review

What influences consumers’ online medication purchase intentions and behavior? A scoping review

Development of a system of motivation for employees of the marketing department of the enterprise for product promotion using tools of informational interaction of virtual space

Deciphering Factors Contributing to Cost-Effective Medicine Using Machine Learning

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