Exploring online consumer behavior on fraudulent energy-saving products
Pingfei Li,
Dingwei Zheng,
Li Yan
et al.
Abstract:Purchasing energy-saving products is key for public participation in energy conservation and sustainable development. However, the sale of fraudulent energy-saving products has boomed through online shopping, with little research on these products and consumer demands. This study explored the underlying factors driving consumer purchases of fraudulent energy-saving products and measured their impact on environmental awareness. Sales data for such products from four major online shopping platforms were collecte… Show more
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