Exploring Nonconscious Behaviour Change Interventions on Mobile Devices

Abstract

Modern cognitive psychology theories such as Dual Process Theory suggest that the source of much habitual behaviour is the nonconscious. Despite this, most behaviour change interventions using technology (BCITs) focus on conscious strategies to change people's behaviour. We propose an alternative avenue of research, which focuses on understanding how best to directly target the nonconscious via mobile devices in real-life situations to achieve behaviour change.

Human–computer interaction, foundations and new paradigms

“…integrating knowledge -Some concerns really cut across disciplines requiring theoretical or practical knowledge from multiple areas of study. For example work on how design affects behaviour [PV15], requires both behavioural psychology and interaction design.…”

The Anti-Influence Engine

“…The need for technology to counter pervasive advertising is more urgent because of increased interest in nonconscious advertising [17], in line with interest in nonconscious techniques in health and behaviour change [53,57]. Acar notes that advertisers are exploring "incidental advertising processing, states of unconscious learning, and preattentive exposure effects" [1].…”

Zephyr

“…Implementations of CBM-A are starting to emerge in DBCIs (e.g. [16,20]) as part of interest in nonconscious behaviour interventions [1,17].…”