Exploring New Directions for Research in the Radical Political Economy of Consumption

Pietrykowski, Bruce

doi:10.1177/0486613407302487

Cited by 17 publications

(11 citation statements)

References 66 publications

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“…Marx & Engels (1987) thought that the difference between consumers and producers is whether the value created is the value in exchange or use, that the producer manufactures goods in order to obtain value in exchange and the consumers buy goods in order to obtain the value in use, and that there is a dialectical relation of unit of opposites between producers and consumers (Marx and Engels, 1987). Over the past two decades, experts have criticized the dichotomy of prosumption, and believe that production and consumption are inseparable (Pietrykowski, 2007;Ritzer and Jurgenson, 2010). In the opinion from Pietrykowski (2007), a clear division of production and consumption is not reasonable, and consumer identity occurs again and again through the consumption process, so the consumption also exists in the process of production.…”

Section: Prosumption Logicmentioning

confidence: 99%

“…Over the past two decades, experts have criticized the dichotomy of prosumption, and believe that production and consumption are inseparable (Pietrykowski, 2007;Ritzer and Jurgenson, 2010). In the opinion from Pietrykowski (2007), a clear division of production and consumption is not reasonable, and consumer identity occurs again and again through the consumption process, so the consumption also exists in the process of production. Consumption is a part of production (Curtin and Gaither, 2007).…”

Section: Prosumption Logicmentioning

confidence: 99%

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A Grounded Theory Approach to Brand Value Networks: The Prosumption Logic Standpoint

Lei¹,

Qin²,

Luo³

2020

AJIBM

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The purpose of this article is to explore brand value networks and transmission mechanism in sharing economy based on prosumption logic. This study used Charmaz's constructivist grounded theory to analyze the lectures and interviews, which come from founders and executives of Airbnb, Uber, Xiaozhu.com, and Didi. After coding analysis, we finally proposed a research model to explain the frame of brand value and showed the brand value transmission mechanism based on prosumption logic. In this article, we constructed that the frame of brand value based on prosumption logic consists of brand value, brand value net, and water wave effect. The water wave effect reveals the transmission mechanism of brand value under the logic of prosumption, which is not a chain transmission model, but a water wave mechanism. Overall, our results enrich the literature in the field of brand value in sharing economy.

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Section: Prosumption Logicmentioning

confidence: 99%

Section: Prosumption Logicmentioning

confidence: 99%

A Grounded Theory Approach to Brand Value Networks: The Prosumption Logic Standpoint

Lei¹,

Qin²,

Luo³

2020

AJIBM

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“…income) elasticities in the next sections, therefore, it becomes necessary to review consumption and income relationship from a political economy perspective. In this regard, this study follows a similar framework provided by Pietrykowski (2007) which elaborates a political economic analysis of consumption by examining the links between income and consumption.…”

Section: Neoliberalization and Finance Of The Household Budgetmentioning

confidence: 99%

Economic crisis and consumption: an almost ideal demand system estimation for Turkey with time-varying parameters

Türkmen-Ceylan

2019

Development Studies Research

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This paper proposes an alternative approach for analyzing the impacts of economic crises on consumption demand patterns in the absence of household consumption or price data. To do so, an Almost Ideal Demand System (AIDS) which incorporates time dummies corresponding to the periods of economic crises is estimated by using Turkish household final consumption data derived from national accounts. All findings are plausible and coherent with the theoretical framework and show that the crises significantly affect consumption demand patterns in Turkey. The study also reveals tax cuts of 2009 were designed on the basis of economic efficiency, although they were shown to be regressive by Albayrak ([2011.

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“…Pietrykowski [20] considered the fact that production and consumption are separated as highly inappropriate, and argued that a consumer finds his ego and identity through every purchase behavior and also serves as part of the production process by making purchases, as well as that consumption is production in another form, thereby being an integrated part of production. There were also some scholars who tried to prove the unity between production and consumption, and they argued that in terms of its social role, the boundary between pro-ducer and consumer is becoming ever blurrier [21].…”

Section: Prosumption Logicmentioning

confidence: 99%

A Grounded Theory Approach to Reconstruct Brand Value Based on Prosumption Logic in the Era of Sharing Economy Platform

Shen¹,

Chen²,

Luo³

2019

TEL

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The purpose of the article is to explore brand value in the era of sharing economy platform based on prosumption logic. This study used Charmaz's Constructivist Grounded Theory to analyze prosumers' reviews randomly collected 23 sharing economy platform brands from Baidu Reputation. After initial coding analysis, focus coding analysis and theoretical coding analysis, the brand value dimension structure model and the brand value dimension path model were constructed. We found that web 2.0 platform brand should pay full attention to the dominant role played by the prosumers, because the prosumers also play an important role in the brand as well as its value co-creation mechanism. And the brand should fully recognize the importance of competitors so as to enhance the brand value. It could dramatically raise the brand value by encouraging band evangelism and brand citizenship behavior. Additionally, this study is the first to come up with a new construct of brand value under the prosumption logic with its own five dimensions. All constructs and the categories are based on the existing concepts. The new core concepts and categories are prosumption experience, competitor association, prosumer image, prosumption outcome quality, perceived justice, competitive price, cumulative satisfaction, prosumer trust, brand future prediction, brand and prosumer attachment, business partner, using intention after being recommended, brand worship, prosumer worship, attacking competing brand, altruistic behavior, brand support and development behavior.

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Exploring New Directions for Research in the Radical Political Economy of Consumption

Cited by 17 publications

References 66 publications

A Grounded Theory Approach to Brand Value Networks: The Prosumption Logic Standpoint

A Grounded Theory Approach to Brand Value Networks: The Prosumption Logic Standpoint

Economic crisis and consumption: an almost ideal demand system estimation for Turkey with time-varying parameters

A Grounded Theory Approach to Reconstruct Brand Value Based on Prosumption Logic in the Era of Sharing Economy Platform

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