Exploring Motivations and Trust Mechanisms in Knowledge Sharing: The Moderating Role of Social Alienation
Yaoyao Guo,
Dongphil Chun,
Feng Yin
et al.
Abstract:This study is based on social exchange theory and the UTAUT model to develop a research model to investigate the impact of motivations under the background of established enterprise social media (ESM) in small- and medium-sized enterprises (SMEs). Motivations like organization rewards (OR), reciprocal benefits (RB), expectation fulfillment (EF), and job relevance (JR) have different impacts on the following two dimensions of trust: affect-based trust (ABT) and technology-based trust (TBT). This study considers… Show more
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