Exploring Modern Technology Adoption in Zimbabwe’s Beauty Therapy Industry

Mudzingwa, Phillimon; Kabote, Forbes

doi:10.9790/0837-19544448

Cited by 3 publications

(5 citation statements)

References 12 publications

(18 reference statements)

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“…Research on diffusion of innovations and technology adoption in Zimbabwe indicates that most research has concentrated on merely revealing the extent of adoption and use. Examples include: Dube, Chitura and Runyowa (2009) who studied adoption and use of Internet Banking; Dube, Njanike, Manomano and Chiriseri (2011) who studied the adoption and use of SMS/Mobile banking services; Dube and Gumbo (2017) who studied ICTs in Supermarkets; Mudzingwa and Kabote (2014) who explored the adoption of in the beauty therapy industry and Makiwa and Steyn (2016) who looked into ICT adoption and use in small to medium enterprises. On the other hand, Bara (2016) did an external factor analysis on diffusion and adoption of bank financial innovation in Zimbabwe.…”

Section: Introductionmentioning

confidence: 99%

Diffusion of Innovation and the Technology Adoption Curve: Where Are We? The Zimbabwean Experience

Dube¹,

Gumbo²

2017

BMS

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The introduction of the Internet has led to the development of new technologies and applications that have been adopted by organisations and their users to enable them to survive in this age of technology. Online technologies have penetrated Zimbabwe, particularly in the retail industry, however, little research has been done to link the research results to theory particularly the technology adoption theories. Therefore the objective of this study was to explore the current extent of adoption of online transaction platforms in the retail industry in Zimbabwe. Furthermore, this paper purposed to determine the extent of this adoption on the Technology Adoption Curve. The online transaction platforms studied were Internet banking, Automated Teller Machines, Mobile banking, Point of Sale and Mobile money. The study took a mixed method approach where both qualitative and quantitative strategies were used. A three-sample dataset comprising of 268 bank and supermarket customers, 56 bank managers and 31 supermarket managers was used. The resultant adoption rates were plotted on Moore’s Technology Adoption Curve. The results indicated that although the retail industry had made great strides to adopt online technology platforms, but the adoption by customers was relatively low at a market penetration of 14.5%. The study thus concluded that Zimbabwe’s online technologies were in their infancy stage on the maturity model adoption curve and were inside Moore’s chasm on the technology adoption curve. The study recommended to customers to use the adopted online technologies in order to keep abreast with the digital era. On the other hand, banks and supermarkets were urged to devise marketing strategies in an effort to cross the chasm in the Technology Adoption Curve.

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Section: Introductionmentioning

confidence: 99%

Diffusion of Innovation and the Technology Adoption Curve: Where Are We? The Zimbabwean Experience

Dube¹,

Gumbo²

2017

BMS

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“…Mudzingwa and Kabote’s (2014) study on the adoption of modern technology adoption in Zimbabwe’s beauty therapy industry supports the view that the use of technology assists employees with their daily activities and enhances their job performance. Most hair salon SMME owner/managers investigated (88.2 per cent) claimed that they acquire latest technology, and that technology makes their job easy (87.2 per cent).…”

Section: Resultsmentioning

confidence: 74%

“…When hair salon businesses source public funding to acquire the latest technology, the work of employees simplified, and new customers are attracted to the salons using latest technology. Mudzingwa and Kabote’s (2014) demonstrate the multiplier effects associated with the acquisition of new technologies such as clients’ increased satisfaction with services of salons, increased services for the businesses and increased efficiency of the cosmetology sector.…”

Section: Resultsmentioning

confidence: 96%

“…Other environmental factors include compliance with regulations, which is an influential factor that can make a firm reluctant to move into adoption of new technology. The lack of IT standards is a real problem that might also obstruct adoption decisions the same way competitive pressure, defined as the degree of pressure that an organisation faces from competitors may also facilitate or hinder successful technology adoption (Borhani, 2016; Mudzingwa and Kabote, 2014). For instance, in a highly competitive industry, an organisation encounters pressure from competitors to adopt new technologies, leading to efficient distribution of ICT resources and attainment of better operational efficiency (Apulu et al , 2011).…”

Section: Literature Reviewmentioning

confidence: 99%

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Impact assessment of funding on technology acquisition by small businesses

Madichie

Mpiti²,

Rambe³

2018

JEC

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Purpose This study aims to examine the influence of funding on the technology acquisition by small businesses in a metropolitan municipality, Mangaung, which governs Bloemfontein and surrounding towns in the Free State province of South Africa. Methodology/design/approach A case study using survey research strategy of 110 small businesses in a South African municipality informed the research design for this study. The structured questionnaires were quantitatively analysed yielding both descriptive and regression results to address the research objectives. Findings The findings suggest that the prime sources of public funding for hair salon businesses are the National Youth Development Agency and the Small Enterprise Development Agency. The results also demonstrate that public funding has a negative and significant impact on technology acquisition, perhaps suggesting the complexity of debt financing and the exorbitant interest rates charged on principals borrowed by foreign nationals. Originality/value The study recommends the judicious acquisition of inexpensive technologies (e.g. social media platforms) and cautionary utilisation of complex technologies and personal savings before resorting to external borrowing.

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“…Empirically, studies provide evidence that technology acquisition and transfer tend to increase the innovation performance of SMMEs (Charmjuree et al, 2021;Kooli-Chabane et al, 2014), productivity and competitiveness of small-scale agricultural businesses (Rambe & Khaola, 2021) and satisfaction of clients in beauty salons (Mudzingwa & Kabote, 2014), to name a few studies. Mallinguh et al (2020) established that the proportion of capital budget allocated for technology acquisition positively and significantly influence innovation and sales of SMMEs.…”

Section: Technology Acquisition and Performancementioning

confidence: 99%

Technology acquisition and the hair salon performance: The explanatory roles of human resources practices

Rambe

Mpiti

Khaola

2022

SA j. hum. resour. manag.

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Orientation: The prominence of technology acquisition and transfer amongst small firms in entrepreneurial literature does not provide a compelling explanation for the processes and mechanisms through which such variables impact the performance of these firms.Research purpose: The study investigates the extent to which specific human resource practices mediate the interaction between technology acquisition and performance of small cosmetology firms in the Central region of South Africa.Motivation for the study: The extensive examination of technology acquisition and human resource practices fails to provide significant insights into the interaction of these factors in shaping the performance of small firms.Research approach/design/method: From a population estimate of 500 hair salons situated in the Central region of South Africa, a survey was administered on randomly selected 150 hair salons. Statistical Package for Social Sciences (SPSS, Version 20) and Partial Least Squares Structural Equation Modelling (PLS-SEM) were used to analyse the 110 returned questionnaires that were complete and usable.Main findings: The findings demonstrated a direct, positive and significant effect of technology acquisition on small, micro and medium enterprise (SMME) performance and confirmed the partial mediation of employee technical skills training on the interaction between technology acquisition and hair salon performance. Surprisingly, general business skills training partially but negatively mediated technology acquisition’s interaction with hair salon performance.Practical/managerial implications: It is recommended that policymakers and entrepreneurs emphasise training technical skills development and acquisition of technology to improve the performance of their businesses.Contribution/value-add: The main contribution of this study lies in its provision of mechanisms through which the acquisition of technology impacts small firms, business entities that are under theorised and less robustly studied in developing countries’ contexts.

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Exploring Modern Technology Adoption in Zimbabwe’s Beauty Therapy Industry

Abstract: Conclusions:The industry is ready to adopt modern technology and there is need to realign the macro environment to make it supportive for the adoption to be real.

Cited by 3 publications

References 12 publications

Diffusion of Innovation and the Technology Adoption Curve: Where Are We? The Zimbabwean Experience

Diffusion of Innovation and the Technology Adoption Curve: Where Are We? The Zimbabwean Experience

Impact assessment of funding on technology acquisition by small businesses

Technology acquisition and the hair salon performance: The explanatory roles of human resources practices

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