Exploring Media and Communication Students’ Perception of Egyptian Universities’ Use of Augmented Reality in Learning
Sawsan Taha,
Enas Abulibdeh,
Hanan El-Gendi
et al.
Abstract:The aim of this study was to investigate the perceptions of media students in Egypt universities about using augmented reality (AR) technology in learning. To achieve this, the study adopted Technology Acceptance Model (TAM) and utilized a survey questionnaire to collect data from students in seven universities across Egypt. The findings revealed that (i) the students had a positive perception about using AR in media and communication learning; (ii) many media students in Egypt were not fully aware of the vari… Show more
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