Exploring materialistic bandwagon behaviour in online fashion consumption: A survey of Chinese luxury consumers

Mainolfi, Giada

doi:10.1016/j.jbusres.2019.11.038

Cited by 60 publications

(65 citation statements)

References 59 publications

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“…There have been numerous authors who have studied different personality traits that positively or negatively affect consumer attitude or intention (Lindblom et al, 2018;Mainolfi, 2019).…”

Section: Personality Traitsmentioning

confidence: 99%

“…The storing of these belongings is considered as a life goal for some consumers (Richins & Dawson, 1992 (Goldsmith et al, 2012) and intention to purchase luxury products (Mainolfi, 2019). A possessive consumer, on the other hand, prefers ownership over renting, leasing, or borrowing Belk (1984), all of the typical ways in which CC is implemented.…”

Section: Personality Traitsmentioning

confidence: 99%

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Investigating the impacts of personality traits on collaborative consumption intention of luxury fashion products among middle-aged women

Navia

Khire

Lyver

2021

Ind. Jour. Manag. & Prod.

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Collaborative consumption (CC) refers to the shared use of products or services in order to save costs and redistribute resources in a more sustainable way among the different agents participating in sharing economies. With the rapid popularity of CC in recent years, more and more academic research has been carried out on CC, but research exploring the impact of personality traits on consumer behavior is largely limited. To our best knowledge, existing research fails to explore CC applied to the luxury apparel context. Consequently, this study aims to investigate the impact of consumer personality traits on their attitudes and intention toward CC of luxury fashion products. This study draws a framework based on the theory of planned behavior (TPB) model introducing key personality traits, particularly, materialism, fashion leadership, and need for uniqueness as CC attitude and CC intention predictors. This research uses PLS-SEM technique to analyze the data collected through a questionnaire administered to middle-aged Spanish women. The results indicate that fashion leadership had a positive influence on attitude toward CC and CC intention. Secondly, we found that consumer need for uniqueness significantly influenced attitude but had no significant impact on intention. Materialism on the other hand did not display a significant relationship with either CC attitude or intention. By contrast, attitude towards CC was determined to have a strong positive influence on CC intention. We believe that the findings as well as the proposed research model can be helpful to managers when developing CC based business models and valuable to academics in developing related theories.

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“…There have been numerous authors who have studied different personality traits that positively or negatively affect consumer attitude or intention (Lindblom et al, 2018;Mainolfi, 2019).…”

Section: Personality Traitsmentioning

confidence: 99%

Section: Personality Traitsmentioning

confidence: 99%

Investigating the impacts of personality traits on collaborative consumption intention of luxury fashion products among middle-aged women

Navia

Khire

Lyver

2021

Ind. Jour. Manag. & Prod.

View full text Add to dashboard Cite

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“…as an incident factor in purchasing luxury (Dhaliwal et al, 2020). Therefore, several psychological variables have been investigated to explain the motivations for luxury consumption, such as propensity to materialism (Mainolfi, 2019;Sun et al, 2014;Wong & Ahuvia, 1998), self-concept (Gil et al, 2012;Nyadzayo et al, 2020;Truong & McColl, 2011), attitudes towards luxury consumption (Dubois et al, 2005;Jhamb et al, 2020;Schade et al, 2016), personality traits (Kastanakis & Balabanis, 2012van Schalkwyk, 2014) and self-authenticity (Goor et al, 2020;Morhart & Malär, 2020).…”

Section: Consumers' Psychological Characteristics Have Been Recognizedmentioning

confidence: 99%

Personality traits influencing young adults' conspicuous consumption

Barrera

Ponce

2020

Int J Consumer Studies

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Consumption of luxury goods constitutes a growing industry in vari-ous developing economies such as China, India and South American countries such as Chile. The True-Luxury Global Consumer Insight 2018 study (BCG & Altagamma, 2018) forecasts an increase in the luxury market by 347 billion euros between 2017 and 2024 worldwide. In this category, the new-luxury subcategory stands out, which is defined as premium products that are affordable to middle-income consumers (Silverstein et al., 2008). The new-luxury is related to the massification of luxury generated by technological and management improvements, which involve reducing production costs on exclusive and high-priced goods. Brun and Castelli (2013) point out that the new-luxury is affordable for a large group of customers, as it is not limited to scarce and prohibitive products, such as jewellers, mansions or yachts. According to Kumar et al. (2020), the marketing of luxury brands targeted to middle-class to develop mass prestige, is a new phenomenon and represents a good opportunity. A group that has been the focus of prestigious and accessible brands are young adults because of their higher income and access to technology (UBS Group AG, 2018).The growth in luxury consumption has encouraged the development of research that seeks to explain why customers acquire them, especially, to understand the motivations that guide their purchase

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“…e quality of luxury products and the allure of designer brands are indispensable factors that should not be ignored when considering the online luxury consumption of consumers. Highend brands are perceived as premium quality [4]; hence, brand consciousness and attitude [6,7] and brand prominence [3] and uniqueness [5] figure largely as shopping motivators. Other scholars have investigated online luxury consumption from a cultural perspective, such as traditional Chinese attitudes toward face, social stability, and guanxi, together with political ideology [8], national norms, and global consumer culture [12].…”

Section: Online Luxury Consumptionmentioning

confidence: 99%

“…A review of the luxury consumption literature shows that current research focuses on various factors, which include motivation, such as the desire for uniqueness [2], status [3], individual and psychological characteristics [4], and luxury consumption attitudes and subjective norms and personal values [5]. Shoppers are also drawn to luxury product brands through expensive marketing [6,7] although this can be modified by cultural factors, such as traditional Chinese attitudes toward face, social harmony, and guanxi [8]. Although scholars have made outstanding contributions in understanding the basis of the online purchasing of luxury goods, some of the most crucial aspects have been largely ignored.…”

Section: Introductionmentioning

confidence: 99%

Mobile Users’ Online Luxury Consumption in China: The Moderating Role of Face Consciousness

Xin

2021

Mobile Information Systems

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Attracting more consumers through mobile online platforms has become the most important thing for luxury brands. However, few studies have explored how cultural context, as exemplified by face consciousness and source credibility, influences the online luxury consumption and promotion of mobile users. To fill that research gap, this study constructed a research model of Chinese consumers to examine the effect of source credibility on the online luxury purchase and recommendation intentions of mobile consumers, and the moderating effects of face consciousness were examined. A structural equation model was also employed in our study. Furthermore, a field survey with 168 mobile online shopping customers was conducted to test the research model and hypotheses. The empirical results confirm the following: (1) the source credibility of online reviews had a positive effect on the online luxury purchase intentions of mobile customers but increased their intention to recommend the shopping site even more in a luxury environment; (2) face consciousness had a negative moderating effect between source credibility and the online luxury purchase intention of mobile consumers; and (3) face consciousness had a negative moderating effect between source credibility and the luxury recommendation intention of mobile consumers. The implications for theory and practice and suggestions for future research were also discussed.

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Exploring materialistic bandwagon behaviour in online fashion consumption: A survey of Chinese luxury consumers

Cited by 60 publications

References 59 publications

Investigating the impacts of personality traits on collaborative consumption intention of luxury fashion products among middle-aged women

Investigating the impacts of personality traits on collaborative consumption intention of luxury fashion products among middle-aged women

Personality traits influencing young adults' conspicuous consumption

Mobile Users’ Online Luxury Consumption in China: The Moderating Role of Face Consciousness

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