Qualitative research in psychology offers a comprehensive understanding of individuals' experiences, perspectives, and emotions, providing in-depth insights into human behaviour. This approach focuses on the quality and depth of data collected by researchers through interviews, observations, and focus groups. By cultivating inclusivity and self-awareness, participants can express their perspectives, leading to a more profound understanding of human behaviour. Although it has its limitations, such as researcher bias and challenges in generalising findings, it plays a critical role in enhancing our comprehension of psychological phenomena and developing effective interventions and treatments. This chapter delves into the use of qualitative research methods, including interpretative phenomenological analysis, thematic analysis, and Foucauldian discourse analysis.