Exploring Intention to Purchase Green Products Using the Theory of Reasoned Action: Testing the Moderating Effect of Price Sensitivity

Rehman, Zahoor Ur; Seman, Noor Aslinda Abu; Harun, Amran

doi:10.1007/s41660-024-00451-1

Process Integr Optim Sustain

2024

DOI: 10.1007/s41660-024-00451-1

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Exploring Intention to Purchase Green Products Using the Theory of Reasoned Action: Testing the Moderating Effect of Price Sensitivity

Zahoor Ur Rehman,

Noor Aslinda Abu Seman,

Amran Harun

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Exploring Intention to Purchase Green Products Using the Theory of Reasoned Action: Testing the Moderating Effect of Price Sensitivity

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References 59 publications

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