Exploring inside the box: a cross-cultural examination of stimuli affecting fast food addiction

Khalid, Hania; Lodhi, Rab Nawaz; Mahmood, Zahid

doi:10.1108/bfj-03-2018-0199

Cited by 9 publications

(19 citation statements)

References 73 publications

(58 reference statements)

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“…Such personal opinions and beliefs include taste, convenience (Bianchi & Mortimer, 2015) and other hedonic components (Shahzad, Bilal, Xiao, & Yousaf, 2019). This is due to the fact that addiction is largely linked to individual impulse and affective characteristics especially among young consumers (Khalid, Nawaz, & Zahid, 2019). Indeed, food addiction is in itself a pathological and compulsive disorder in which consumer experience and strong hedonistic urges and cravings play a major role (Rosenbaum & Wong, 2012).…”

Section: Personal Factors and Addictionmentioning

confidence: 99%

Fast‐food addiction and anti‐consumption behaviour: The moderating role of consumer social responsibility

Farah

Shahzad

2020

Int J Consumer Studies

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This study aims to understand the drivers of fast‐food addiction and the role of consumer social responsibility (CSR) on the relationship between fast‐food addiction and anti‐consumption. Due to growing health concerns, an increasing number of consumers have been avoiding the consumption of fast food. Based on a sample of 539 respondents, all pertaining to generation Y in Pakistan, this study tests a model including addiction and anti‐consumption behaviour. Empirical results provide strong evidence that individual and sociocultural factors together with advertising practices influence consumers’ fast‐food addiction. Results also reveal that CSR moderates the relationship between fast‐food addiction and anti‐consumption behaviour. Interestingly, the present study pioneers the discussion on how addiction can drive anti‐consumption. The findings can help public policy makers and managers to understand consumers’ anti‐consumption tendencies and help promote healthier consumption habits.

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Section: Personal Factors and Addictionmentioning

confidence: 99%

Fast‐food addiction and anti‐consumption behaviour: The moderating role of consumer social responsibility

Farah

Shahzad

2020

Int J Consumer Studies

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“…FFA can be associated with health problems, including obesity, heart disease and digestive problems (Burmeister et al, 2013). Because FFA is a complex mental health issue that can harm well‐being, there is an immense need to effectively treat it (Khalid et al, 2019). However, shifting consumption to functional foods may not work because the taste and convenience of fast‐foods are so appealing (Ghoochani et al, 2018; Qin et al, 2010).…”

Section: Introductionmentioning

confidence: 99%

“…Studies have found that when consumers set boundaries to their eating habits it sometimes results in overeating (Ogden, 1994). According to Khalid et al (2019), while there is plenty of knowledge about consumer food‐related avoidance behaviour, marketing literature needs to update FFAC‐related research. Another question is how FFA can restrict binge eating to achieve consumer welfare (Burmeister et al, 2013).…”

Section: Introductionmentioning

confidence: 99%

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How does addiction of fast‐food turn into anti‐consumption of fast‐food? The mediating role of health concerns

Shahzad

Lee

Hasni

et al. 2022

J of Consumer Behaviour

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This research investigates the complex relationships between fast-food addiction (FFA) and fast food-anti-consumption (FFAC). Specifically, we propose an intervening process through which FFA turns into FFAC. Using a randomised sample of 437 respondents from Sichuan Province, China, this study tests how concern about obesity and chronic disease arising from FFA can lead to FFAC. Consistent with published research, we find that consumers' situations (availability of fast-foods, attitudes towards food) coupled with food-based advertising practices are positively associated with FFA. Health concerns and food waste (FW) enhance negative feelings and motivate consumers to find ways to overcome FFA. As a result, consumers exhibit FFAC to overcome health concerns and undesirable mental states positively correlated with FFA. Our research offers new insights into the processes that drive FFAC and provides a robust guide for policymakers, applied psychologists, consumers, and food marketers who can use health-related marketing appeals to limit the binge eating of unhealthy foods. | INTRODUCTIONConsumption of fast-food has increased due to its convenience and availability, thus increasing obesity and health concerns (Goyal & Singh, 2007). Studies have found that consuming calorie-rich fatty foods leads to fast-food addiction (FFA) (Farah & Shahzad, 2020;Khalid et al., 2019). Overconsumption and FFA threaten consumer well-being in terms of health and cost (Pentina & Amos, 2011). Thus, marketing literature needs to increase its concern for consumer welfare (Tosun & Yanar Gürce, 2018). To promote consumer well-being, marketing research into food consumption has emphasised the topic of fast-food anti-consumption (FFAC)

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“…Among such approaches, there is the segmentation of consumers on the principle of intercultural unifying features. Tsiotsou, R.H. [2] testifies about examples of implementation of this approach in the sphere of tourism services provision. For the analysis, we used a quantitative method such as user ratings of hotels online on TripAdvisor.…”

Section: Discussionmentioning

confidence: 99%

Marketing of Cultural Services: Social and Cultural Challenges of the Region

Ivashova¹,

Grudneva²,

Mizyureva³

et al. 2020

Proceedings of the International Scientific Conference on Philosophy of Education, Law and Science in the Era of Globalization

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The article presents modern approaches to the implementation of the socio-cultural policy of Russia in the regional aspect and the results of marketing research into the process of consumption of cultural services to understand the current challenges facing the regional system of cultural institutions and directions of the transformation of their activities. Transformation of needs of the population in sociocultural and leisure activities, changes in the traditional way of everyday social practices, everyday life, professional activities of citizens, form new directions of development for cultural institutions. These are the issues of ensuring a successful recreational and educational function, applying new methods and tools for working with consumers, and updating the material and technical base and range of services. Among the expected and actively implemented in other sectors of the economic transformation of services can be digital technologies, strict orientation to a particular consumer segment, development of approaches and mechanisms of the economy of impressions. The promotion of the mentioned vectors of development of cultural services in the regional branched out system of institutions will determine the success of the implementation of the socio-cultural strategy of the geopolitically important region and the country as a whole.

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Exploring inside the box: a cross-cultural examination of stimuli affecting fast food addiction

Cited by 9 publications

References 73 publications

Fast‐food addiction and anti‐consumption behaviour: The moderating role of consumer social responsibility

Fast‐food addiction and anti‐consumption behaviour: The moderating role of consumer social responsibility

How does addiction of fast‐food turn into anti‐consumption of fast‐food? The mediating role of health concerns

Marketing of Cultural Services: Social and Cultural Challenges of the Region

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