“…Whereas, in developing economies, like Nigeria, because of the low level of technological sophistication of the knowledge-based facilities in these economies, there tends to be massive reliance on the complementary roles of humans and technology to resolve customer complaints (Radwan and Pellegrini, 2010;Osabuohien & Efobi, 2012;Jegede, Ajayi and Allo, 2016;Adebanji et al, 2018). For this reason, much of the interactions between customers and operators, especially in high technology-driven industries like telecommunications, depend on the individual intelligence of the employees in the telecommunications organizations (Agbim, Owutuamor & Oriarewo, 2013;Ruiz, Sanchez De Pablo, Muñoz & Peña, 2018;Wang, Mei & Feng, 2020). Whereas, the telecommunications industry in developing economies, like Nigeria, is very strategic because (i) Nigeria accounts for one of the largest telecommunications markets in the African region (Nigerian Communications Commission, 2018), (ii) the telecommunications market in Nigeria makes a significant contribution to employment and the emergence of a technology-driven society (Adi, 2015;Nigerian Communications Commission, 2018).…”