Exploring individual personality factors as drivers of M‐shopping acceptance

Manzano, Joaquín Aldás; Mafé, Carla Ruíz; Blas, Silvia Sanz

doi:10.1108/02635570910968018

Cited by 218 publications

(162 citation statements)

References 59 publications

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“…[24][25][26][27][28][29] More specifically in the context of mobile services (eg, mobile shopping, mobile learning, mobile text messaging, mobile payment, mobile gaming and mobile entertainment), consumers perceive mobile services to be more useful and regard them more favourably when these services are user-friendly. 12,21,24,29,30 On the basis of these findings, it is a reasonable assumption that consumers are more likely to perceive the QR code to be useful and an effective mobile communication method when they regard using the code as trouble-free.…”

Section: Uses and Gratifications Theorymentioning

confidence: 99%

“…The direct and positive effect of attitude on behavioural intention towards using mobile services has been a main finding in studies on consumer adoption of mobile services. 12,16,21,28,30,36 Since the QR code is a mobile-based service, this finding may be expanded to the relationship between consumer attitudes and their adoption intention towards the QR code. Thus, the following hypothesis is formulated:…”

Section: Positive Effect On Consumer Perceptionsmentioning

confidence: 99%

“…12,21,24,[28][29][30] These research studies have also shown that perceived usefulness positively influences consumer intentions to adopt a wide array of mobile services, including mobile shopping, mobile learning, mobile text messaging, mobile payments, mobile gaming and mobile entertainment. As the QR code is one type of mobile communications, this research proposes the following hypotheses:…”

Section: Uses and Gratifications Theorymentioning

confidence: 99%

“…40 This relationship has been empirically confirmed in the context of mobile shopping and mobile multimedia broadcasting services. 16,21 Thus, the following hypothesis is articulated:…”

Section: Attitude and Behavioural Intentionmentioning

confidence: 99%

“…16,21,22 The importance of market mavens in marketing communications has long been recognized and continues to grow, as mobile technology dictates how consumers communicate in today's marketplace. 23 Since the QR code is a new mobile-based communication service, this research integrates consumer innovativeness and market mavenism into a proposed research model to explain their influences on consumer adoption of the QR code.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

See 4 more Smart Citations

Consumer acceptance of mobile marketing communications using the QR code

Ryu

Murdock²

2013

J Direct Data Digit Mark Pract

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US retailers have begun to utilize the Quick Response (QR) code in their transmission of mobile marketing communications. This research explores US consumers' adoption intentions towards the QR code in the retail environment by incorporating two theories -the technology acceptance model and uses and gratifications theory -and two consumer traits, consumer innovativeness and 'market mavenism'. The data was collected from 340 students attending a southwestern US university. Results suggested that perceived usefulness, ease of use, market mavenism and enjoyment positively affected consumers' intent to adopt the QR code, while innovativeness had a negative effect. The findings suggest that retailers can create interactive and pleasant store environments and appeal to target groups of customers through mobile marketing communications using the QR code.

show abstract

Section: Uses and Gratifications Theorymentioning

confidence: 99%

Section: Positive Effect On Consumer Perceptionsmentioning

confidence: 99%

Section: Uses and Gratifications Theorymentioning

confidence: 99%

“…40 This relationship has been empirically confirmed in the context of mobile shopping and mobile multimedia broadcasting services. 16,21 Thus, the following hypothesis is articulated:…”

Section: Attitude and Behavioural Intentionmentioning

confidence: 99%

Section: Theoretical Backgroundmentioning

confidence: 99%

See 3 more Smart Citations

Consumer acceptance of mobile marketing communications using the QR code

Ryu

Murdock²

2013

J Direct Data Digit Mark Pract

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show abstract

Understanding the barriers and factors associated with consumer adoption of wearable technology devices in managing personal health

2019

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This research seeks to identify the barriers and factors associated with adopting wearable technology devices (WTDs) for managing personal health. Based on a partial least square (PLS) analysis of 277 US‐based residents, the findings demonstrate that performance expectancy, social influence, facilitating conditions, hedonic motivation, habit, and personalization are significant predictors of consumers' intention to use WTDs. Interestingly, price value, privacy concerns, and health consciousness are not significant. This study will inform future research on WTDs in personal health management. Theoretical and practical implications of the study are also presented.

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Acceptance of Smartphone‐Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context

Hubert

Blut²,

Brock

et al. 2017

Psychology and Marketing

215

196

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Despite their generally increasing use, the adoption of mobile shopping applications often differs across purchase contexts. In order to advance our understanding of smartphonebased mobile shopping acceptance, this study integrates and extends existing approaches from technology acceptance literature by examining two previously underexplored aspects. Firstly, the study examines the impact of different mobile and personal benefits (instant connectivity, contextual value and hedonic motivation), customer characteristics (habit) and risk facets (financial, performance, and security risk) as antecedents of mobile shopping acceptance. Secondly, it is assumed that several acceptance drivers differ in relevance subject to the perception of three mobile shopping characteristics (location sensitivity, time criticality, and extent of control), while other drivers are assumed to matter independent of the context. Based on a dataset of 410 smartphone shoppers, empirical results demonstrate that several acceptance predictors are associated with ease of use and usefulness, which in turn affect intentional and behavioral outcomes. Furthermore, the extent to which risks and benefits impact ease of use and usefulness is influenced by the three contextual characteristics. From a managerial perspective, results show which factors to consider in the development of mobile shopping applications and in which different application contexts they matter.

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Exploring individual personality factors as drivers of M‐shopping acceptance

Cited by 218 publications

References 59 publications

Consumer acceptance of mobile marketing communications using the QR code

Consumer acceptance of mobile marketing communications using the QR code

Understanding the barriers and factors associated with consumer adoption of wearable technology devices in managing personal health

Acceptance of Smartphone‐Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context

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