Exploring Human Values and Students’ Aspiration in E-Learning Adoption: A Structural Equation Modeling Analysis
Adel Bessadok,
Hisham Bardesi
Abstract:This study explores the significance of students’ aspirations as motivation and expectations in adopting e-learning, considering the influence of cultural values. The research utilizes a theoretical framework that integrates the Technological Acceptance Model, the Unified Theory of Acceptance and Use of Technology, and the DeLone and McLean Information System Success Model, along with Schwartz’s human values. Employing a quantitative approach, the study investigates the relationship between social factors and … Show more
“…At the same time, much of the specific research tends to view collectivism or individualism as a universal characteristic of society as a whole [ 88 , 89 , 90 ] and cannot reflect individual consumer values. This paper applies Schwartz’s value theory, which is critical to this quest as it surveys citizens’ values from over 70 countries around the world to reflect a more generalized system of human values [ 47 , 63 , 64 ]. By analyzing values of self-transcendence, characterized by benevolence and universality, and self-enhancement, associated with the pursuit of power and achievement, this research not only extends the investigation into the antecedents of domestic-product consumption but also deepens the understanding of how consumer values, from a broader human value system, influence domestic-product consumption.…”
Section: Discussionmentioning
confidence: 99%
“…In this paper, we place the research scenario in a more generalized national-product-consumption scenario, which can well complement the existing research findings. Also, Schwartz’s value theory represents a more universal representation of human values across cultures, with a broader scope of values than individualism and collectivism, reflecting a more fundamental human value system [ 47 , 63 , 64 ]. Based on the review and derivation of the ideas in the literature mentioned above, the consumption of national products is essentially a pro-social behavior.…”
Section: Literature Review and Hypothesis Developmentmentioning
Against the backdrop of a global emphasis on supporting local businesses and fostering domestic consumption, this study aims to shed light on the influence of personal values on the intentions behind domestic-product consumption. Drawing from the Schwartz value theory, we explore how values of self-transcendence, which embody benevolence and universalism, versus self-enhancement, characterized by a focus on power and achievement, influence consumer behavior. Utilizing data from the Chinese Social Survey (CSS2021) and a survey of 316 participants, structural equation modeling and Dematel analysis are employed to reveal causal relationships between values and consumption intentions. We reveal a dichotomous impact of these value orientations. Self-transcendence values are found to positively affect domestic consumption intentions by enhancing awareness of consequence and ascription of responsibility, thereby strengthening personal norms. In contrast, self-enhancement values tend to impede these intentions. By integrating the Norm-Activation Model (NAM), this study comprehensively uncovers the unique mechanism through which values activate personal norms and subsequently encourage the consumption of domestic products. It enriches the body of research related to values and domestic consumption and offers pertinent recommendations for promoting local enterprises’ products.
“…At the same time, much of the specific research tends to view collectivism or individualism as a universal characteristic of society as a whole [ 88 , 89 , 90 ] and cannot reflect individual consumer values. This paper applies Schwartz’s value theory, which is critical to this quest as it surveys citizens’ values from over 70 countries around the world to reflect a more generalized system of human values [ 47 , 63 , 64 ]. By analyzing values of self-transcendence, characterized by benevolence and universality, and self-enhancement, associated with the pursuit of power and achievement, this research not only extends the investigation into the antecedents of domestic-product consumption but also deepens the understanding of how consumer values, from a broader human value system, influence domestic-product consumption.…”
Section: Discussionmentioning
confidence: 99%
“…In this paper, we place the research scenario in a more generalized national-product-consumption scenario, which can well complement the existing research findings. Also, Schwartz’s value theory represents a more universal representation of human values across cultures, with a broader scope of values than individualism and collectivism, reflecting a more fundamental human value system [ 47 , 63 , 64 ]. Based on the review and derivation of the ideas in the literature mentioned above, the consumption of national products is essentially a pro-social behavior.…”
Section: Literature Review and Hypothesis Developmentmentioning
Against the backdrop of a global emphasis on supporting local businesses and fostering domestic consumption, this study aims to shed light on the influence of personal values on the intentions behind domestic-product consumption. Drawing from the Schwartz value theory, we explore how values of self-transcendence, which embody benevolence and universalism, versus self-enhancement, characterized by a focus on power and achievement, influence consumer behavior. Utilizing data from the Chinese Social Survey (CSS2021) and a survey of 316 participants, structural equation modeling and Dematel analysis are employed to reveal causal relationships between values and consumption intentions. We reveal a dichotomous impact of these value orientations. Self-transcendence values are found to positively affect domestic consumption intentions by enhancing awareness of consequence and ascription of responsibility, thereby strengthening personal norms. In contrast, self-enhancement values tend to impede these intentions. By integrating the Norm-Activation Model (NAM), this study comprehensively uncovers the unique mechanism through which values activate personal norms and subsequently encourage the consumption of domestic products. It enriches the body of research related to values and domestic consumption and offers pertinent recommendations for promoting local enterprises’ products.
Sustainable development has emerged as a paramount priority globally, with the fintech services playing a crucial role in achieving these goals. Although previous research has explored consumer perceptions of novel fintech services, including Buy Now Pay Later (BNPL) applications, there remains a knowledge gap regarding the factors influencing adoption among young consumers. This study addresses this limitation by investigating the determinants of BNPL app usage among Saudi Arabian Generation Z consumers, integrating the Unified Theory of Acceptance and Use of Technology and DeLone and McLean’s Information Systems Success model. A survey of 380 BNPL app consumers from Generation Z was conducted, and their responses were analyzed using structural equation modeling. The findings reveal that performance expectancy, effort expectancy, and social influence positively impact the intention to continue using BNPL apps. Furthermore, system quality, service quality, and information quality exhibit significant correlations with satisfaction within the IS Success model. The study’s outcomes are expected to inform app developers in designing effective apps that engage digital-native consumers and provide policymakers with insights to enhance fintech services. This research contributes significantly to the existing body of knowledge on fintech adoption, intentions, and satisfaction.
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