Exploring how local cultural influences affect tourist conduct

Abstract

Purpose – The primary aim of this study is to investigate the influence of local culture on the behavioral intentions of Muslim tourists who have visited Kebondalem Kidul Cultural Tourism Village through the mediation of memorable tourism experiences and destination image.Methodology – In this study, a quantitative analysis approach and descriptive analysis were employed, utilizing a 5-point Likert scale: the sample collection non-probability sampling method, specifically convenience sampling. The sample comprised 190 respondents who had experienced the Kebondalem Kidul Cultural Tourism Village as a tourist destination. Structural Equation Modeling (SEM) SmartPLS 3.2.9 was used as the analytical tool for analysis.Findings – The study reveals that local culture directly impacts Muslim tourists' recommendation intention, memorable tourism experience, and destination image when they visit Kebondalem Kidul Cultural Tourism Village.Implications – This research aims to aid Tourism Village managers in crafting effective marketing strategies and provides valuable insights for Kebondalem Kidul Cultural Tourism Village managers in addressing Muslim tourist needs.Originality – This study contributes substantially to the existing body of knowledge regarding Local Culture in multiple aspects. Initially, it investigated the Local Culture variable, specifically in the context of heritage tourism, with a primary emphasis on tourists who were patrons of the Kebondalem Kidul Cultural Tourism Village.

Memorable tourism experience of heritage-local food on tourist behavior: Mediating role of destination image and satisfaction

“…Word-of-mouth is deemed credible in the tourism industry (Rahimizhian et al, 2020), and fostering active interactions between travellers and tourism entities can strengthen relationships (Rather et al, 2022). Therefore, enhancing recommendation intentions is vital in tourism marketing, as favourable recommendations can attract more visitors and boost profits (Hidayat et al, 2023).…”

“…Travellers' experiences at a destination solidify their memories and influence future behavioral commitment, contributing to sustainability goals (Lee, 2021). Memorable travel experiences significantly impact tourist behavior, such as revisiting a destination and recommending it to others (Hidayat et al, 2023;Vada et al, 2022). Exceptional travel experiences increase the likelihood of tourists recommending the destination to others (Kim, 2018).…”

“…In tourism, memory plays a crucial role in understanding individuals' recollections of tourism experiences that are personally relevant (Kim et al, 2022). Positive experiences of significant moments, emotions, and thoughts can have advantageous effects on a destination's reputation and the number of tourist visits, promoting sustainable tourism growth (Hidayat et al, 2023). A memorable tourism experience only sometimes implies a positive experience (Kim et al, 2021), and the level of recall varies depending on individuals' previous encounters, even with the same tourism service provider (Kim, 2018).…”

“…Kebondalem Kidul Cultural Tourism Village has recently faced new challenges due to evolving traveller preferences (Hidayat et al, 2023). Currently, the increase in information technology-based tourism industry activities is higher than the trend of interest in open, natural, natural, and historical tourism attractions (Salimah et al, 2023).…”

“…The reputation of global cultural heritage will significantly influence the evaluations made by potential visitors to tourism destinations, and these evaluations can directly or indirectly affect tourists' consumption behavior (Wang et al, 2021). Previous research on memorable tourism experiences tends to consider the destination or the trip as a whole (Hidayat et al, 2023;Kim, 2018;Sharma & Nayak, 2019) rather than focusing on individual elements such as food and drink that are the source of many memories for tourists (Stone et al, 2018). Research on the relationship between food and memories generally addresses everyday experiences, not while travelling.…”