Exploring How and When Environmental Corporate Social Responsibility Impacts Employees’ Green Innovative Work Behavior: The Mediating Role of Creative Self-Efficacy and Environmental Commitment

Abstract

While prior research has recognized the significance of employees’ green innovative work behavior (GIWB) for organizational sustainability, few studies have explored how to effectively promote such behavior. Following the stimulus-organism-response (S-O-R) framework, we investigate how and when environmental corporate social responsibility (ECSR) drives employees’ GIWB. We conducted a two-wave lagged data analysis with 300 Chinese manufacturing employees. Our results reveal that creative self-efficacy and environmental commitment mediate the relationship between ECSR and employees’ GIWB. Additionally, we observe that person-organization (P-O) fit strengthens the indirect influence of ECSR on employees’ GIWB through creative self-efficacy. Conversely, P-O fit weakens the impact of ECSR on environmental commitment; however, it does not moderate the indirect influence of ECSR on employees’ GIWB through environmental commitment. These findings indicate that ECSR can effectively promote employees’ GIWB through multiple psychological mechanisms, and its impact varies depending on different levels of P-O fit. Our study offers novel theoretical insights and practical evidence to enhance employees’ GIWB, thereby contributing to sustainability in the Chinese manufacturing industry.

Research on Green Development Decision Making of Logistics Enterprises Based on Three-Party Game

“…Yu Lijing et al (2018) pointed out that green innovation is an effective way for logistics enterprises to maintain a competitive advantage, and government participation in supervision is a booster of green innovation diffusion in logistics enterprises [2]. Chen and Zhang (2024) pointed out that, in order to cope with environmental challenges, the Chinese government encouraged enterprises to abide by corporate social responsibility, which made many enterprises gradually adopt cleaner production practices [3]. Han and Yang (2022) analyzed the interest game behavior between two typical target companies and a government, and found that the role of the government is embodied in guiding and motivating, such as guiding the alliance team to standardize the internal system and encouraging the restraint mechanism.…”