2020
DOI: 10.5539/jfr.v9n3p19
|View full text |Cite
|
Sign up to set email alerts
|

Exploring Home-use Test to Assess Urban Consumers’ Acceptance and Likelihood to Purchase Naturally Fortified Instant Whole Meal Sorghum-maize Flour Blends in Eldoret, Kenya

Abstract: Fortification of staple foods has the potential to alleviate micronutrient and protein energy malnutrition in sub Saharan Africa. However, natural food fortification often alters sensory attributes such as flavour, aroma, appearance, texture and other features in ways that may affect target consumer overall acceptance and willingness to purchase. This study examined urban consumers’ acceptance and likelihood to purchase wholemeal instant flours that were fortified using plant based sources. A home-us… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1

Citation Types

0
1
0

Publication Types

Select...
1

Relationship

0
1

Authors

Journals

citations
Cited by 1 publication
(1 citation statement)
references
References 18 publications
0
1
0
Order By: Relevance
“…iron addition to wheat flour or extra calcium to milk), and c) addition of nutrients that are not normally present in a food item (e.g. been implemented in several African countries with varying levels of success (Mugalavai, 2020). The barriers to successful implementation are technical issues such as the prohibitive cost of mixing equipment, inadequate standard of quality control (nonuniformity of mixing), and weak monitoring/distribution systems (Ohanenye et al, 2021).…”
Section: Biofortification and Food-to-food Fortification: Twin-soluti...mentioning
confidence: 99%
“…iron addition to wheat flour or extra calcium to milk), and c) addition of nutrients that are not normally present in a food item (e.g. been implemented in several African countries with varying levels of success (Mugalavai, 2020). The barriers to successful implementation are technical issues such as the prohibitive cost of mixing equipment, inadequate standard of quality control (nonuniformity of mixing), and weak monitoring/distribution systems (Ohanenye et al, 2021).…”
Section: Biofortification and Food-to-food Fortification: Twin-soluti...mentioning
confidence: 99%