Exploring green product attributes and their effect on consumer behaviour: A systematic review

Marcon, Arthur; Ribeiro, José Luís Duarte; Dangelico, Rosa Maria; Medeiros, Janine Fleith de; Marcon, Érico

doi:10.1016/j.spc.2022.04.012

Cited by 34 publications

(17 citation statements)

References 138 publications

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“…In fact, Khare and Kautish (2020) found that the functionality of green products is a key attribute that motivates consumers to buy them. Given that green products outperform traditional or competing products in terms of environmental performance (Marcon et al, 2022), this study supports that green consumers will also be motivated by the product's environmental and technological attributes. Based on this reasoning, this study proposes the next two hypotheses.H2 The level of green consumption (GC) will positively affect perceived technological innovation (PTI).H3 The level of green consumption (GC) will positively affect perceived symbolic innovation (PSI).…”

Section: Theoretical Framework and Hypothesessupporting

confidence: 65%

“…Many companies are developing strategies to modify the production process to incorporate an environmental perspective that enables the generation of eco‐innovations (Sharma et al, 2022). In this regard, companies that want to promote green consumption and reach environmentally conscious consumers should prioritize not only the eco‐innovation environmental attributes during the design and promotion phase (Marcon et al, 2022) but also the technological and symbolic ones. The results of this study show that consumers are looking for functionality in a product and for attributes that align with their values, lifestyle, and personality.…”

Section: Discussionmentioning

confidence: 99%

“…Understanding what factors influence consumers' choice of green products compared to other alternatives is relevant (Sharma et al, 2022) as sustainable development will not be achieved without its consumption (Marcon et al, 2022). Previous studies have analyzed the adoption of high‐involvement eco‐innovations (Jansson, 2011).…”

Section: Introductionmentioning

confidence: 99%

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How do the perception of the technological and symbolic dimensions and the social context affect the green consumer adoption process of eco‐innovations?

Cubillas‐Para,

Tomaseti‐Solano,

Madrid‐Guijarro

2023

Bus Strat Env

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Environmental challenges have led to a shift toward more sustainable consumption and production patterns. Understanding the factors that influence consumers' choices toward green products is crucial for achieving sustainable development. This study investigates the adoption process of a low‐involvement eco‐innovation, examining the influence of the level of green consumerism, the perception of its technological and symbolic dimensions, social pressure, and social conspicuousness. A sample of 268 observations was examined using the PLS‐SEM methodology. The results highlightthe indirect effect of the level of green consumption on low‐involvement eco‐innovation adoption through the perception of its technological and symbolic dimensions, as well as social pressure and social conspicuousness. These findings have important practical implications for the design of marketing strategies aimed at promoting low‐involvement eco‐innovations. By emphasizing the social benefits and the influence of others on adopting green behaviors, marketers can effectively target consumers and facilitate the transition toward more sustainable consumption patterns.

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Section: Theoretical Framework and Hypothesessupporting

confidence: 65%

Section: Discussionmentioning

confidence: 99%

See 1 more Smart Citation

How do the perception of the technological and symbolic dimensions and the social context affect the green consumer adoption process of eco‐innovations?

Cubillas‐Para,

Tomaseti‐Solano,

Madrid‐Guijarro

2023

Bus Strat Env

View full text Add to dashboard Cite

show abstract

“…Calderon-Monge, Pastor-Sanz and Garcia (2020) emphasized that consumers are more willing to exhibit sustainable consumption when they think their behaviours impact society. Marcon, Ribeiro, Dangelico, de Medeiros, and Marcon (2022) found that consumers pay more attention to the environmental friendliness of products during the usage phase compared to the pre-purchase and post-purchase phases.…”

Section: Sustainable Consumption Behaviourmentioning

confidence: 99%

Sustainable consumption behaviour: A conceptual assessment

SARGIN

Dursun

2023

bmij

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Environmental problems caused by human activities are increasing day by day. Both the production and consumption of goods and services cause negative environmental impacts to a large extent. Governments, adopting the concept of sustainable development, develop strategies to promote sustainable consumer behaviour to eliminate these negativities. For these strategies to be effective, it is necessary to know how sustainable consumer behaviour occurs and what they are affected by. Sustainable consumption behaviour is defined as the actions consumers take not to endanger the needs of generations and to minimise waste damage on the life cycle. This study discusses sustainable consumption behaviour from a conceptual framework and includes recent studies. The study is expected to contribute to the marketing literature and guide marketing managers.

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“…Ethics in consumption refers to a moral and political means of action, a dominant impulse given to one's consumption around responsible actions, boycotts or even fair behavior (Toti & Moulins, 2015). Thus, consumers may decide to buy sustainable products (Marcon et al, 2022) such as (1) green products, which can be defined as products that use less energy and resources, avoid waste, and reduce the risk of potential environmental pollution (Dangelico, 2016), (2) natural products that use nonharmful organic ingredients such as plant-based cosmetics (Joshi & Pawar, 2015) or natural perfumes or (3) socially responsible products that are manufactured in compliance with social justice in labor matters (Bruccoleri et al, 2018) or the absence of animal testing (Graciano et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

Perceptions of ethical cosmetics: Health behaviors during the COVID‐19 pandemic

Delannoy

Baudier²,

Vassoigne³

2023

J of Consumer Behaviour

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Ethical consumption is considered one of the key issues of the early twenty‐first century, and the demand for natural and chemical‐free products has continued to grow. This study aims to explore consumers' perceptions of ethical cosmetics during the COVID‐19 pandemic; measuring the self‐dimensions that influence their opinions on the potential benefits of healthy cosmetics and measuring these impacts on purchase intention and purchase recommendation. A survey of 483 qualified respondents was conducted through a market research company. The research model, which mobilized constructs drawn from the literature, was analyzed using a partial least square approach via SmartPLS3.3.9 software. Our results demonstrate the direct impact of brand social responsibility (BSR), personal‐positive (PP), and social‐positive (SP) on word‐of‐mouth (WOM). The influence of self‐association on PP is validated but rejected for SP. We show that extended‐self has a direct effect on PP but not on SP, while self‐design has an impact on both variables. Finally, the variables SP, PP, and BSR have a direct impact on the intention to buy healthy cosmetics but not on the WOM construct. As such, this study contributes to the literature on the perception of ethical/healthy cosmetics and consumer behavior and perceptions.

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Exploring green product attributes and their effect on consumer behaviour: A systematic review

Cited by 34 publications

References 138 publications

How do the perception of the technological and symbolic dimensions and the social context affect the green consumer adoption process of eco‐innovations?

How do the perception of the technological and symbolic dimensions and the social context affect the green consumer adoption process of eco‐innovations?

Sustainable consumption behaviour: A conceptual assessment

Perceptions of ethical cosmetics: Health behaviors during the COVID‐19 pandemic

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