Exploring global trends and future directions in advertising research: A focus on consumer behavior

Alsharif, Ahmed H.; Salleh, Nor Zafir Md; Alrawad, Mahmaod; Lutfi, Abdalwali

doi:10.1007/s12144-023-04812-w

Cited by 25 publications

(10 citation statements)

References 185 publications

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“…Bibliometric analysis can be considered a new profile analysis of publication data. It has been applied in many areas, including medical research (Manoj Kumar et al, 2023), neuromarketing (Alsharif et al, 2023a), health technology (Luo et al, 2022), and other areas. To ensure the thoroughness of our analysis, two investigators independently reviewed each article for inclusion and exclusion.…”

Section: Methodsmentioning

confidence: 99%

Bibliometric analysis of neurofeedback research from 2000 to 2022

Ali,

Mohamad Ghazali,

Ab Aziz

et al. 2024

Neurosci Res Notes

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The application of neurofeedback is gaining increasing interest among neuroscientists as a potential neurorehabilitation approach in cases of various neuro-related functional abnormalities. Discovering the current state of research and identifying gaps in the field of neurofeedback is an essential step in planning and mapping out future research efforts. This bibliometric analysis paper aims to identify the publications and research in neurofeedback from 2000 to 2022. A comprehensive Scopus database search was conducted using the keyword "neurofeedback" and relevant publications from 2000 to 2022 were retrieved. Bibliometric analyses were performed using the Harzing's Publish or Perish and VOSviewer software programmes. The number of retrieved documents was 1835. The number of publications has shown a steadily increasing trend since 2000, with a prominent spike in publications in 2014–2015, indicating a sudden interest in neurofeedback. Among the retrieved documents, 50.3% were related to neuroscience, 23.7% related to medicine, and 13.1% related to psychology. The main contributors to this research come from the United States (24.7%), Germany (13.7%), the United Kingdom (9.4%), and Switzerland (4.9%). Based on the network visualisation of author keywords, the most frequently occurring keywords were neurofeedback, real-time functional magnetic resonance imaging (fMRI), brain-computer interface (BCI), neuromodulation, and neurofeedback training. This bibliometric analysis presents the current status, knowledge base, and future neurofeedback study directions. These findings will benefit future researchers interested in applying neurofeedback as a potential neurorehabilitation approach for a wider population.

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Section: Methodsmentioning

confidence: 99%

Bibliometric analysis of neurofeedback research from 2000 to 2022

Ali,

Mohamad Ghazali,

Ab Aziz

et al. 2024

Neurosci Res Notes

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“…The VOSviewer software was utilized to create visualization maps, which simplifies bibliometric research across various fields (see (Halsharif et al, 2022;Pilelienė et al, 2022). In particular, VOSviewer has been used in several studies related to neuromarketing (see Ahmed et al (2021); (Alsharif et al, 2023;Alsharif et al, 2021)) to gain a comprehensive understanding of the development of ("public transportation") AND ("service quality" OR "government intervention") research.…”

Section: Methodsmentioning

confidence: 99%

Navigating Public Transit: The Nexus of Service Quality and Government Influence

Al Hadhrami,

Md Salleh

2024

IJARBSS

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This study aims to perform a comprehensive bibliometric analysis of "public transportation," "service quality," and "government intervention" research. To reach our goal, we used the PRISMA protocol and VOSviewer to find the relevant documents in the Scopus database between 2013 and March 2024. A total of 660 documents were analyzed. The results showed an increasing trend in publications over the years-China was the top country in terms of publication outcome. The analysis identified the most productive institutions, such as the "Ministry of Education of the People's Republic of China" and the "Budapest University of Technology and Economics". The analysis also identified the most productive author, such as Duleba, S. The study also identified the most cited document, "Integrating shared autonomous vehicles in the public transportation system: A supply-side simulation of the firstmile service in Singapore". "Sustainability Switzerland" is the most productive journal in the list. The paper identified the most frequent keywords, such as "public transportation/public transport/public transportation system" is the most frequent keyword with 249 occurrences. This bibliometric analysis provides insights into the current state of research in the relevant field. It also provides insights into the direction of future research in this field.

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“…Thus, neuromarketing is very important area in the study of customers' neural and physiological responses, such as internal and external reactions to marketing stimuli and advertising (Alsharif et al, 2023b).…”

Section: Literature Review 21 the Importance Of Consumer Neuroscience...mentioning

confidence: 99%

FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets

Berčík,

Mravcová,

Sendra Nadal

et al. 2024

SJME

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Purpose The purpose of this paper is to examine FaceReader as a tool to compare the olfactory preferences of two selected countries. This paper examines the olfactory preferences of customers in the bakery department of a grocery store in the Slovak and the Spanish market. Design/methodology/approach The aim of this study is to examine subconscious/unconscious preferences in the selection of aromas suitable for the bakery department in the Slovak and the Spanish market. In this case, it is not a classical qualitative sensory testing of the perception of fragrances. The aim is to identify the associations of scents related to the selected sales department through images of the selected aromas. A special platform is used to obtain subconscious/unconscious feedback, which allows online collection of implicit feedback using the software FaceReader 7. Findings The authors noticed the different moods of the two groups of respondents when they answered the question about what they associate with the smell of bakery products. The Spanish respondents were slightly pleasantly disposed, while the Slovak respondents were slightly unpleasantly disposed. The smell of bakery products evoked more memories and emotions in the Spanish respondents than in the Slovak respondents, which can be explained by the higher pleasant mood. The main contribution of this work lies in the new opportunities to obtain feedback that can be used in marketing research and that rely not only on explicit but also implicit data. The extension of the methodological apparatus to implicit feedback presupposes some form of control of the data collected by the questionnaire. The use of biometric tools can represent an efficient alternative in terms of time and money to the use of neuroimaging tools in the selection/research of aromas for specific stores/departments. Research limitations/implications It must be noted that the sample is small, and adequate conclusions cannot be made about entire population. Based on empirical findings and pandemic-related limitations, the authors plan to conduct similar research with real aroma samples and with even larger sample of tested respondents, considering weather, season, olfactory sensitivity (anosmia, hyposmia and normosmia) and participant fatigue (beginning and end of the week). Originality/value Today, marketers are facing the greatest challenge of how to attract consumers’ attention. Every individual has a different perception of the shopping environment based on his own experience, beliefs and attitudes. This is why new marketing techniques and approaches are becoming increasingly popular in the marketing environment.

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Exploring global trends and future directions in advertising research: A focus on consumer behavior

Cited by 25 publications

References 185 publications

Bibliometric analysis of neurofeedback research from 2000 to 2022

Bibliometric analysis of neurofeedback research from 2000 to 2022

Navigating Public Transit: The Nexus of Service Quality and Government Influence

FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets

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